“Posture or real interest in helping people who are having a hard time?” This is how a tense live debate arose on the program he hosts Sonsoles Ónegaa live talk that has left opinions and positions for all tastes. In ‘And Now Sonsoles’ (Antena 3) the images of such well-known celebrities have been shown and who have been seen both in Valencian lands and Miguel Ángel SilvestrePaz Padilla, Miguel Bernardeau, the singer Aitanathe presenter Sonia Ferrer, the husband of Tamara FalcoÍñigo Onieva… How much is there about selfless help and how much about being seen and giving an image of solidarity?
The journalist Luz Sánchez-Mellado has commented that in the end we have to differentiate between those who are already well-known people, who do not need this, and the influencers. In fact, special emphasis has been placed on those influencers and the role they play. They connect with a certain part of the population that no longer receives information on television or in the press, but above all consumes social networks. “My daughters, for example, use these channels more than traditional ones,” said Sánchez-Mellado.
Sonsoles Ónega followed the debate very attentively, some comments in which the participation of an expert in online marketing with which the journalist and presenter of ‘And Now Sonsoles‘ has been able to expand data and information. José Noblejas has mentioned several data for reflection: «there are well-known people, who want to stand out more in the world of influencers, who are rising around 3,000 followers every day». “It’s stupid!” said Ónega. And another fact that has especially surprised the presenter: “these influencers now have 40% more views of their content than they usually have, so we are facing a total strategy to increase visibility.
Those present wanted to highlight the role of the singer Aitana, for example, or her ex, the actor Miguel Bernardeau, who have tried to go unnoticed with this help. “It has been the citizens who have shared images of themselves, separately, of course, helping everyone, with their friends and with resources,” he said. Sonsoles Ónega.
Nacho Gay, director of ‘Vanitatis’, wanted to put what happened in context and has thrown things out when saying that these people, the least known, are not so much the actors and artists those who have plenty of presence and recognition also play a role. “We all try to help in one way or another and what they do is good,” he said.
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