The Spanish Sweets Association, Produlce, anticipates that the Christmas campaign will leave positive figures in the sector, with sales growth of between 5% and 10% by the end of the year compared to 2023.
“We expect positive behavior, better than last year”assured the general secretary of Produlce, Ruben Morenoin statements made to Servimedia.
Asked if the high prices of chocolate – according to the September CPI, this is a 20.8% higher than last year– affect sales, the person in charge of Produlce assured that it is a product that is “hard to replace” and that it generates loyalty among consumers. In addition, he highlighted the effort made by producers in this situation and indicated that the bullish wave that took said product to record values in the futures market has subsided. “We are approaching the stage with a higher peak of chocolate consumption and the Spanish consumer is a loyal consumer”Moreno assured.
Likewise, about the products that will set trends In the coming Christmas season, Moreno highlighted, among others, the ‘cobranding’ actions between nougat companies and emblematic brands and nougat products in smaller and more manageable formats.
For the Halloween party, which was held last Thursday, Produlce’s forecast was for sales growth compared to last year. Among the sweets chosen by the Spanish for this date the themes stand outwhich include motifs related to the holiday. “They not only limit themselves to products such as candy or chewing gum, but also cover other products such as cookies,” Moreno pointed out.
While Halloween is a festival in which the protagonists are large companies, on All Saints’ Day traditional businesses and small bakeries take the lead and offer the public typical sweets such as fritters, pestiños, panellets or bones of saint.
Madrid is one of the territories in which these products have the greatest popularity. and proof of this is that, as highlighted by the Association of Artisan Pastry and Bakery Entrepreneurs of the Community of Madrid (Asempas), in this autonomous community alone 385,000 kilos of wind fritters and 80,000 kilos of bones would be consumed during these days. of saint
Furthermore, these traditional workshops They are also open to experimenting with exotic products that are not typical of traditional pastries. As indicated by the president of Asempas, Ángel Ureña, products related to Halloween or bread of the dead, a typical Mexican sweet consumed to celebrate the day of the dead, are increasingly in demand by the Madrid public who go to candy stores and bakeries. the region.
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