The Asturian brand Siroko was founded on April 25, 2016 and went from having a small sports glasses design studio to becoming a sports clothing brand that supplies the most important cycling competitions.
In fact, has sponsored the VUelta Ciclista a España or the Volta a Catalunya and now he also wants make the jump to football shirtswhere there is undoubtedly a large market.
The union of Siroko and football, in any case, has already begun, since the signing sponsors Sporting de Gijón and has announced its intention to manufacture club shirts, especially for football and basketball.
This has been revealed by the company’s CEO, Borja Mera: “This year 2024 we have begun a path in the sponsorship of sports teams. The strategy is to create synergies with professional sports clubs that share our values. The first, as it could not be otherwise, has been the club of our lives, the club of our city, Real Sporting de Gijón.”
Agreement with the Lakers
Of course, Siroko’s latest hit was not in Spain, but in the United States. The firm, which sells much more outside our country than at home, has reached a collaboration agreement with the legendary basketball club Los Angeles Lakersof the NBA, which will be reflected in various initiatives and, above all, will give visibility to Siroko in the Crypto.com Arenawhere the Lakers play their games.
Siroko relaunches its international expansion just eight years after being founded in Gijón and the first agreement reached has taken the brand to the United States.
“Who was going to tell us on April 25, 2016, when we launched the brand, that eight years later we would become sponsors of one of the most powerful sports brands in the world“says Borja Mera.
The cheerleaders will show off their image
The terms of the agreement between Siroko and the Lakers are not yet completely known, although it is known that the logo of The Spanish brand will shine in various areas of the pavilion where the Californian team plays.
It is also known that the Lakers cheerleadersthe most popular in the NBA, will have in the locker rooms they use during their performances the image of the Asturian firm.
The brand started with cycling, continued with football and now with basketball, but wants to be present in the more sporting disciplines the better, and for this reason it will also look into sports such as golf, tennis, paddle tennis or surfing.
One hundred 100 million in two years
Siroko invoiced 40 million euros in 2023 and his intention is to reach 50 at the end of this year and at 100 million in two years. The brand has five stores in Gijón and from there sends products to 44 countries. In fact, only 12% of its sales correspond to Spain.
The Principality’s sports firm currently has 500 employees and its facilities are becoming too small. For that reason, will build a new ship of 7,000 square meters in Gijón, which will join the 5 warehouses it already has
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