Atrevia, a global communications and corporate affairs company, has appointed Antonio Fernández-Galiano as president for Spain, its main market, at a time when the company is preparing to increase its acquisition plan for the coming years with a larger staff. for your inorganic growth strategy. The first step towards this has been the acquisition of Creativialab, a company made up of a dozen professionals specialized in areas such as creativity, innovation, branding, design, production, sponsorship and brand activations. The operation requires Raúl Ciprés, founder and CEO, to remain linked to the project.
Creativialab joins A de Atrevia, the company’s ecosystem of creative and digital agencies. More than 180 professionals already work in this vertical. In addition, a new Sponsorship Consulting division is also added to the ecosystem.
Atrevia’s acquisition plan, which is framed from 2024 to 2028, will follow the same trend as the one executed so far. “In Latin America there are many opportunities,” Fernández-Galiano explains to elEconomista.es in his first interview as president of Spain.
In the purchases made so far “the incorporation of specialized talent has been sought. We are buying knowledge in capital letters that will give us a very interesting competitive position,” adds the executive, who recalls that four acquisitions have been completed so far. 2024: Microbio, Ulises Comunicación, Comunicación Uruguay and Luike.
Now, the company founded by Núria Vilanova, current executive president, will allocate another additional 10 million euros to its Inorganic Growth Plan until 2028 – in addition to the 10 announced in 2022 – to carry out more purchases in a at which time its rivals also expanded their perimeter.
Atrevia’s special interest lies in companies that help reach markets in which it is not present or that contribute some facet or layer of value in areas such as public affairs, strategic communication or marketing. The technological aspect is another element to take into account, since the goals also include digitizing and incorporating innovation into services.
100 million revenue
Atrevia’s roadmap indicates that in the company’s direction, the group’s turnover will increase to around 100 million euros in 2028. The objective does not seem “far-fetched” for Galiano, although everything will depend on how In the coming years the integration of the companies that are going to be acquired will take place.
Last year 2023, the company closed with a turnover of 43.8 million euros, 25.1% more than the previous year, when it had a turnover of 35 million. At the moment, for the end of this current year the forecast is to exceed 50 million in sales – the company does not break down EBITDA forecasts.
Achieving this goal will lead Atrevia to consolidate itself on the podium of the national communication and corporate affairs market, where it is only surpassed by LLYC.
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