From Fendi to Inés Martín Alcalde: the new fashion boutiques that have opened in Madrid

The designer Ines Martin Alcalde and his sister Lucía Martín Alcalde open the doors of their new store in the Salamanca neighborhood, located in the emblematic Jorge Juan street (Jorge Juan Alley 14 BIS). This space, designed by Luis García Fraile, becomes their second location, being their first physical store and complementing the workshop that has a few meters from iton Claudio Coello street. An enclave that transports you to Paris and that is designed with exquisite attention to detail, seeking to become, as the designer confesses, “a reference point for women who value elegance and good taste.” And the store reflects precisely this characteristic style of the brand: a fusion of femininity and sophistication that has made its garments shine, with an easily recognizable identity that has crowned it among one of the most promising brands in our country.

The design of its flagship has been thought of as a home, an extension of the firm’s universe. «We wanted the store to be the house Martin Mayor“, a place where our clients felt welcomed and reflected in every corner,” says Inés Martín Alcalde. Therefore, they have chosen a fireplace as a central elementand the presence of the brand’s iconic flagship jacket, a key piece in each collection. The warm atmosphere and cozy of the space is complemented by a palette of neutral tones, looking for colors that never go out of style and tones that transmit calm and warmth. He schedule Opening time is from 12pm to 8pm from Monday to Saturday.

fendi has officially opened the doors of its first boutique in Madrid, also in the heart of the distinguished district. Located at number 6 on the street Ortega y Gasset of Madridhas a space of 240 square meters to cover the entire Fendi universe. Here the women’s and men’s collections are carefully displayed in a stunning remodeled open space. In line with the connection of the firm with the world of art and designthe boutique’s furniture approach has been conceived to include elements from emerging Spanish designers that were carefully selected in the Alzueta Galleryan oasis of local contemporary art that seeks to transcend and surprise to visitors.

Upon entering, guests are greeted by a luxurious double-height space. The highly careful mix of materials and textures articulates the space characterized by a typical Spanish diamond pattern on the floor reinterpreted with the alternation of white and pink travertine marble and green marble of St. Denis. Developed by the company’s own architecture team luxury brandthe front area is dedicated to women’s bags, accessories and shoes, displayed in a captivating combination of fluted travertine marble wall, reminiscent of ruins and decorated with a pattern of diagonal F logo sketched by Karl Lagerfeldand a sequence of niches with a three-dimensional plaster background with geometric and Pequin motifs from the House’s archive. A oasis where fashion and art come together at the same time to create a shopping experience surrounded by luxury. The boutique Open Monday to Saturday from 10:30 a.m. to 8:30 p.m.

Byanthe renowned Madrid fashion brand directed by the architect Andrea Moragueshas opened the doors of its first flagship store on Claudio Coello Street, 97. With an area of 70 square metersthe flagship is designed to offer an intimate and personalized shopping experience, where every detail has been carefully thought out to reflect the quality and exclusivity of its pieces. «As an interior architect, I have always had a great interest through the world of interior design. I am passionate about taking charge of this type of projects,” says Andrea herself. This approach has allowed us to create a space that breathes the essence of the brand and is in perfect harmony with the neighborhood environment.. The decoration It stands out for its timeless elegance, with a black and white color palette that evokes sophistication. These Discreet tones allow the textures and fabrics of the garments to be the true protagonists. “We wanted to create an environment that did not compete with the richness of our fabrics and colors, but rather enhanced them, letting the garments speak for themselves,” he explains. Moragues.

A special item in the store Byan It is a subtle golden sculpture located in both the centerpiece and the window display. «This golden detail highlights the exclusivity of each piece, transforming them into jewels that are treasured and valued,” says the architect. In fact, in the very presentation show of the brand’s new »Heritage« collection, golden elements were already integrated as a tribute to the idea that Byan’s garments become treasures over time. The new boutique Open Monday to Saturday from 11 a.m. to 3 p.m. and from 4 p.m. to 8 p.m.

The Chocron jewelrylocated until now in Príncipe de Vergara, has opted for a change of location, settling permanently in the number 2 of the emblematic Serrano streetan exceptional location next to the Puerta de Alcalá on the Golden Mile. The new flagship of the jewelry Maison has an extension of 200 square meterswhose project has been in charge of the architecture and design studio Ujo+Partners. A space designed with a current, clean and elegant aesthetic that subtly evokes the feminine universe. The basis of the decoration is light-toned wood, in perfect harmony with a very balanced chromatic range, appreciated in the soft pastel colored fabrics such as beiges and creams, as well as golden nuances and delicate salmon tones that, together with the rounded furniture, transmit a warm and close atmosphere, a hallmark of Chocron.

High ceilings, open spaces, cozy and spacious oval-shaped sales tables and a large number of showcases and exhibitors harmoniously illuminated so that both the jewels and the prestigious watch brands which Chocron represents, shine in all their splendor. The result is a open design concept which allows the entry of light and magnificent visibility of all the collections from any angle. «In the luxury sector, having exclusive products is no longer enoughwe must reinvent ourselves, interpret new customer demands, as well as anticipate and know how to adapt to changes. All this, together with our permanent search for excellence, has prompted us to decide that it is time to conclude one stage and begin another truly exciting one,” he says. Moisés Chocronfourth generation and CEO of the company. Additionally, for those clients who require more privacy, the jewelry store offers an exclusive VIP areaa premium space where customers can relax while enjoying an exquisite experience inside the boutique. Chocron is open Monday to Friday from 10:30 a.m. to 8:30 p.m., Saturdays from 11 a.m. to 8:30 p.m. and Sundays from 12 p.m. to 7 p.m.

Leaving the Salamanca neighborhood but without leaving the downtown area and in another of the streets that They combine design and fashion in equal partsas is the famous Barquillo street, Beatriz Furest has installed its new boutique in the capital. In full Las Salesas neighborhoodthe new store – the brand’s second in the capital – has been installed at number 35 and has a minimalist and cozy design ready to make you live an entire shopping experience. From the hand of PPT Interior Designthe 100 square meter store presents a renewed image in a space of high ceilings and different levels. Faithful to the beige and mustard color palette in floors and furniture, this tribute to the Catalan architecture of the 70s and the elegant interiors of Correa and Milá Architectsgives the store a cozy and contemporary character.

Since its founding in 2006, the brand of clothing, bags, footwear and accessories has been growing, establishing itself in the national and international market. It has 15 points of sale in Spain and distributes its products to a good part of Europe, the United States and Japan. Their timeless designs with personalityd they are perfect for creating the best total looks of the season; thus reaching a demanding audience that values ​​quality and design. For almost two decades they have experimented with different shapes, patterns, fabrics, leathers and color combinations to position internationally a label originating from Barcelona with its own personality. The new boutique It is open from Monday to Saturday from 10 a.m. to 8:30 p.m. and Sundays from 12 p.m. to 8:30 p.m.