We Cantabrians do not have a reputation for being open to new experiences, and a recent study has given us the cold shoulder. medal for the second “least daring” community when it comes to trying new beers, only surpassed by La Rioja. Unlike the neighboring region (with a 4.7 out of 10), we Cantabrians barely passed the study ‘Beer and Daring’, carried out by the Brewers of Spain association within the framework of its new campaign ‘Beers that unleash your Craft side’.
Furthermore, the Cantabrians’ daring and knowledge have been analyzed, which has revealed that 70 percent know five or more types of beer. This percentage. on average, they have tried seven different ones in the last year.
SUPPORT FOR THE CRAFT SEGMENT, DUE TO THE DECLINE IN THE NUMBER OF BREWERS
Brewers of Spain have launched this campaign to support the Craft segment and promote the country’s small breweries. Thus, the aim is to “increase the visibility and notoriety of these small companies, key to the diversity of the brewing sector and local employment and economy, which has suffered so much with the Covid-19 health crisis.”
The latest data from Socioeconomic Report of the Beer Sector in Spain in 2023joint publication of Brewers of Spain and the Ministry of Agriculture, Fisheries and Food reveal a decrease in the number of brewerieswith a drop of five percent compared to 2022. In 2023 in Spain the The Craft segment was made up of a total of 258 small breweries, 8 centers less than the previous year, and accumulated a decrease of 39 percent compared to 2019. Regarding production volume, only the section of breweries that produce between 10,000 and 50,000 hectoliters experienced slight growth in 2023.
They have launched the beer passport, so that beer lovers who must stamp it on each of their visits to the Craft Map factories
In total, sum more than 70 small factories in a single access and consultation pointwhich also aims to serve and support the development of local tourism. To enhance this last aspect, the ‘Beer Passport’, a document accrediting beer lovers that must be stamped on each of their visits to the Craft Map factories..
From the association they have recalled that The people who complete ten visits the fastest will be rewardedso the first winner will get a range of 365 varieties of Craft beer. The next ten people to achieve all the stamps will win a box of craft beer varieties, while the next 50 will get an exclusive selection of beer glasses.
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