Using celebrities and people that people follow and admire has always been one of the most effective techniques to convince consumers to buy and use a product, but the rise of technology and all the tools it offers has encouraged and facilitated Images of celebrities are used to falsely promote services and products with which they have no relationship.
Scams that use celebrities to attract their victims are not new and operate in a context in which public figures themselves star in legitimate advertisements, which makes It is difficult to detect when an advertisement is true and when it is not.
This has caused that there are more and more victims than fall into scams, scams or even if they do not suffer any damage, they purchase a service or product thinking that a famous person endorses itwhen the truth is that it is a lie and their identity is being stolen. To combat this type of scam, Meta has announced that will use facial recognition technology to identify misleading ads, which usually take the user to malicious websites from where they steal data or money.
This technology will complement the automatic systems that currently They review “the millions of ads that are published on the platforms Goal every day.” Specifically, if the ad is suspected of being fraudulent, A comparison will be made of the faces in the advertisements with the Facebook and Instagram profile photographs of the public figure, and if it is detected that it is a scam, it will be locked automatically.
This is an optional feature for celebrities, and the information generated from this comparison is deleted “immediately,” the company says in its official blog post.
This technology It will also be used to detect accounts that impersonate users. celebrities, with which cybercriminals seek to “trick people into interacting with fraudulent content or sending money” through love or other scams.
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