Williams renewed in Austin
Williams and Kraken have just revealed the design of the rear wing that will “decorate” the FW46 in the United States Grand Prix. At the behest of the fans, who voted for her from 12 options in the competition Rear Wing Takeoverthe car will feature six digital fan alter egos from the Williams Racing Cosmos Collection.
Each fan received his own digital “alter ego” and was able to make it appear on the car, then sending his drawing to Williams: the winner’s drawing, which has accumulated more than 35 thousand preferences, presents the characters from the Cosmos Collection with clothes inspired by different eras of the team’s history.
Bower’s words
“We are always looking for innovative ways to showcase our proud F1 history and bold ambitions to our growing global fan base and the Williams Racing Cosmos Collection is a perfect example of this“commented Williams commercial director James Bower. “The combination of the iconic Williams Racing branding with Web3 technology has proven extremely popular and we can’t wait to see this eye-catching design on the track”.
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