Only companies authorized by the Ministry of Finance will be able to advertise in the entity’s competitions
THE CBF (Brazilian Football Confederation) sent a letter on Thursday (October 10, 2024) restricting advertising by sports betting companies that only have a state license. From this Friday (Oct 11), only companies authorized by the Ministry of Finance will be able to broadcast their advertisements in competitions organized by the entity.
Sports betting companies regulated only at the state level are not permitted to operate outside their respective states, except those authorized by Loterj (Rio de Janeiro State Lottery).
“Finally, with the exception of companies authorized by the Rio de Janeiro State Lottery (LOTERJ), due to the provisions of article 35-A, paragraph 8°. of Law No. 13,756/2018, as amended by Law No. 14,790/2023, and if others also have this right guaranteed, in court or by the Ministry of Finance, other companies authorized by other States to explore quota bets fixed may only disseminate advertising or commercial advertising within the limits of their territory, in accordance with article 35-A, paragraph 4. of the said Law”, declared the CBF in the letter.
In this way, bookmakers such as PR.Apostau, Paranab.Play, PR.Betplay and PR.MinhaBet will only be able to operate in the State of Paraná, while MA.Embralote and LotoMinas operate exclusively in the States of Maranhão and Minas Gerais, respectively.
The Minister of Finance, Fernando Haddad, has already handed over to Anatel (National Telecommunications Agency) a list of more than 2,000 irregular betting sites in Brazil to block.
SPONSORS REGULARIZED BY LOTERJ
Bets like Lucky Sports and Betvip are among the companies regularized by the Rio de Janeiro State Lottery. Clubs like Corinthians, Grêmio, Palm trees (Feminine), Ceará, Bahia, Nautical and Santa Cruz have agreements with these companies. In the case of Corinthians, Esportes da Sorte is responsible for paying part of the salary of player Memphis Depay, one of the biggest figures in Brazilian football.
Athletico Paranaense also has an agreement with bet, but decided to suspend the display of the brand on their shirts. Betvip also has an agreement with Sport Recife, which currently competes in Series B of the Brazilian Championship.
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