Pedro Waengertner states that currently there is a certain imbalance in “thinking too much and experimenting and making too little mistakes”
The founder of Ace Ventures Pedro Waengertner believes that “Innovating is getting it right by making mistakes, until one day you get it right”. According to him, many entrepreneurs want “start from the end”. Pedro states that currently there is a certain imbalance in “think too much and experiment and make too little mistakes”.
According to the executive, there are challenges and mistakes that early-stage entrepreneurs face. In Waengertner’s analysis, the entrepreneur needs to feel progress and “learning doesn’t feel like progress”. According to Pedro, there are many entrepreneurs who skip this step and start “scaling in a business model that is not worth scaling”.
“What entrepreneurs believe is wasted time at the beginning, is something that we encourage entrepreneurs to stop and think more about. Our job is to tell entrepreneurs to do less. Focus and prioritize. […] When the entrepreneur gets the direction right, it is impossible not to grow”said Pedro.
Ace Ventures is a company specialized in supporting entrepreneurs to develop their businesses and accelerate startups. Pedro states that the company was born to change Brazil through innovation.
The company invests in businesses that have the potential to grow. Pedro says that the company invests a lot in companies outside the Rio-São Paulo axis because they believe there are opportunities in several places in Brazil.
Pedro Waengertner spoke to PodSonhar. The podcast is a partnership with Entrepreneurial Power. Presented by entrepreneur Miguel Carvalho, the episode is available on the YouTube channel of Power360.
Watch (38min57s):
X-ray:
- founders: Pedro Waengertner and Mike Ajnsztajn
- foundation: 2012
- thirst: São Paulo (SP)
- employees: 100
- website: aceventures.com.br
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