10/10/2024 – 11:26
This Thursday, the 10th, Interbrand released its updated ranking containing the 100 most valuable brands in the world, this year the Best Global Brands, showed Apple in the lead for the third year in a row, with a brand value that revolves around US $489 billion. Total value of the brands that make up the ranking of the most valuable in the world has increased 3.4 times since Interbrand first published its ranking (rising from US$988 billion to US$3.4 trillion)
Despite maintaining overall leadership in the ranking, Apple saw a 3% drop in its brand value, according to Greg Silverman, global director of brand economics at Interbrand, unlike other companies that rushed to develop and explore intelligence artificial intelligence (AI), Apple was more cautious, yet the company saw a 20% increase in its shares year-to-date.
Check out the complete ranking:
Who grew the most and who debuted
The brands that registered the greatest increase in brand value in the 2024 ranking were Ferrari, which occupies 62nd position and grew 21%, and YouTube, which is in 24th position, growing 16% compared to the previous year. The news for 2024 was due to the presence of the following brands: Nvidia (36th place), Pandora (91st place) and Range Rover (96th place).
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