The awards ceremony for the third edition of the ‘Impact Award’ is celebrated today at Bocconi University in Milan. The recognition, which highlights the growing importance of evaluating the impact generated by companies, rewarded the Barilla Group and its initiative dedicated to information and prevention of breast cancer in the company. The project promoted by Barilla, which offered the people who work in the group a program of meetings at the headquarters in Pedrignano (Parma), precisely in the places where the employees of the offices, the pasta factory and the Barilla mill spend most of their time their time. The initiative – we read in a note – is carried out in collaboration with the Breast Unit of the University Hospital of Parma. The doctors of the Maggiore hospital have made themselves available to bring their skills and culture of prevention to the company’s workplaces, with the possibility of requesting individual consultancy. Furthermore, digital information materials are available on the company Intranet.
According to the World Health Organization (WHO), the chance of preventing all cases of cancer is between 30 and 50%. For some types of cancer, such as breast cancer, an early diagnosis significantly increases life expectancy and prevention and the adoption of correct lifestyles play a fundamental role. For this reason, Barilla has also dedicated this initiative to its people which aims to clarify doubts, deepen self-knowledge, explain how important it is to know your body and adhere to prevention programs.
The Impact Award for Barilla is an important recognition of the daily commitment towards the 9 thousand people who, every day, create and maintain corporate value and help the company realize its purpose ‘The joy of food for a better world’. Their well-being, health and safety are at the center of the Group’s priorities. The ‘sì.Mediterraneo’ program also goes in this direction, born from a collaboration between the department of clinical and experimental medicine of the University of Naples Federico II and the University of Parma, which has made it possible to raise awareness of all Barilla people around the world on the benefits of the Mediterranean diet, the best for preventing cancer, and on correct eating habits.
The commitment also goes towards consumers. The Parma Group is at the forefront in promoting the spread of the Mediterranean diet and correct lifestyles in the world, thanks to a widespread presence in over 100 countries where every year it brings around 2 million tons of food inspired by the Mediterranean diet: good, nutritionally balanced and from sustainable supply chains. In particular, the production of pasta and sauces, basically everything needed to “assemble” the symbolic dish of the Mediterranean diet, represents over 50% of the turnover.
As a food company, Barilla’s attention to nutrition and the promotion of healthy lifestyles go hand in hand: almost 500 products have been reformulated since 2010, 16 with a better nutritional profile launched in 2023 (to reduce the of fat, saturated fat, salt and/or sugar or by increasing the fiber content). The company is also committed to developing educational and information activities for the new generations: through Giocampus and Vivismart Barilla has involved over 44,500 children in activities dedicated to food, physical education and correct lifestyles. Another sign of the Group’s commitment is the collaboration, active for several years, with Lilt Milano, the Italian League for the fight against tumors. The company supports the association through donations of its products, which are included in the food package distributed monthly to beneficiaries of all ages who find themselves in conditions of economic and social fragility.
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