YouTube is making it a little more difficult to skip ads on its platform, so if you enjoy the video site often, it’s time to think about paying for the Premium version.
In recent days, YouTube is making a subtle change to the user interface on desktop and mobile that makes it harder to find the skip button while an ad is playing.
YouTube makes changes to the skip ad button
Several users began to notice that the countdown in the bottom right corner of YouTube videos no longer exists. Previously, the countdown became a clickable button.
A yellow line now appears at the bottom of videos that moves at varying speeds based on the length of the ad. If it is a long ad that can be skipped after 5 seconds, the yellow line will run to the end, and then the skip button will suddenly appear in the frame. If it is an unskippable ad, the yellow line will correspond to the actual duration of the ad.
These changes are already being implemented by YouTube to more and more users, so you may notice that the Skip button is no longer there until after several seconds. It should be noted that a user of reddit noticed that YouTube uses overlapping black rectangles to hide the skip button and make it take you longer to skip the ad (that way, they make money).
It should be noted that YouTube’s advertising revenue in 2023 was $31.51 billion, an increase of almost 8% compared to 2022. Therefore, with this new measure of hiding the skip button, it is certain that the Google company continue to make profits.
At the moment, YouTube is not sharing any official statement regarding the changes to the skip button. We’ll see how it ends, whether they change the way they display ads or users pay for Premium.
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