Queuing | A huge crowd is expected in Espoo on Thursday morning when Power opens its new giant store

Of everything judging by early Thursday morning in Espoo’s Hannuspello we will see a huge rush of the public. Electronics store Power opens its new store at 7 o’clock – and attracts people with opening offers.

The new 3,000 square meter business is called Power Suomenoja, although officially it is located in Hannuspenello. Espoo is the last few years have strived to fade the Suomenoja name.

The public rush is expected because it was seen last time when Power opened a new big store in the capital region. Hundreds of people were queuing opening offers in Tammisto, Vantaa even through the night.

In June in Tammisto, HS interviewed, for example, someone who waited in line overnight Enni Laxwho was at the beginning of the queue at the time of the opening. According to Lax, that time “people didn’t queue properly, they reserved seats”.

Company himself says in his press release that he expects thousands of people to attend on Thursday. Of course, this is what companies always say about their openings – that’s what such campaigns are based on. Power has published its offer in advance on its website.

“The Suomenoja store’s opening offers will be in the same category as Tammisto’s opening discounts, so we believe that they will bring people from further afield to shop. The location of Suomenoja’s store along Länsiväylä is ideal for reaching a wide customer base”, Power’s Finnish marketing manager Ville Laakso says in the announcement.

In addition to the offers, people are attracted to the place with sausage roasting and dish jukka. Electronic gifts, such as smartphones, will be offered to the first people in line.

Mass hysteria based “bucket queues” have become more common in Finland in recent years. Long queues work as perfect marketing tricks, and for some reason people seem to be very interested in them.

For example, five years ago in 2019, the opening of a Japanese Muji store caused a huge crowd rush In the Kamppi shopping center in Helsinki. Half an hour before the store opened, the queue stretched from the shopping center all the way to Narinkkatori.

According to the supervisor of the law enforcers who was there, around 500 people had joined the queue in the morning, and the crowd grew rapidly during the morning. The escalator was closed to facilitate queuing, and Muji employees served coffee to the queuers.

At Muji’s opening, fabric bags with the words “bucket” written on them in Japanese were handed out to queuers.

Over the past five years, more and more companies have tried to get their new stores off to a similar flying start. Some of the companies have succeeded in a massive way, some of the attempts have been put on hold.

Consumption celebrations like Power’s opening have also caused public criticism, as the Earth should fight at an accelerating pace against overconsumption and climate change.