Businessman gained 5.6 million followers during the campaign, with an average of 133.3 thousand per day; Ricardo Nunes only won 41.8 thousand
The former coach Pablo Marcal (PRTB) was the candidate for Mayor of São Paulo who gained the most followers in his reserve profile on Instagram during the election campaign. Survey carried out by Power360 shows that the businessman won 5.6 million followers from August 24th until 10:30am this Friday (Oct 4th, 2024). The result shows an average of 133.3 thousand per day – triple what the current mayor Ricardo Nunes (MDB) gained throughout the period.
The businessman uses a reserve account since he had his official profiles banned by TRE-SP determination (Regional Electoral Court of São Paulo), on August 24th. The PRTB candidate is being investigated on suspicion of abuse of economic power and misuse of the media.
After Marçal, the person who grew the most on Instagram was the federal deputy Tabata Amaral (PSB), which gained 150,121 new followers, reaching 1,698,794 in total. It was followed by the presenter Jose Luiz Datena (PSDB), which reached the end of the campaign of this 1st round with 1,096,687 followers (+135,630 in the period). Marina Helena (New) won 137,612, totaling 421,847.
Already Nunes, who is seeking re-election, had the lowest growth on the social network: 41,890, totaling 1,014,832.
“CHAIR” BOOST MARÇAL
Marçal gained a significant number of followers after the debate held by TV Cultura on September 15th. The businessman took a “chair” from candidate José Luiz Datena, who was subsequently expelled. The former coach left the scene and was taken to the Sírio-Libanês Hospital.
On the morning of September 16th, the businessman reached 4,870,866 followers on Instagram, 323,753 more than the previous day. Datena gained only 49.5 thousand new followers, totaling 1,013,662.
This report was produced by journalism intern Lorranne Miranda under the supervision of Editorial Secretary Sabrina Freire.
Information in this report was previously published by Driveexclusively. The newsletter is produced for subscribers by the team of journalists at Power360. Find out more about Drive here and find out how to receive all the main information about power and politics in advance.
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