In the presence of His Highness Sheikh Mohammed bin Zayed Al Nahyan, President of the State, “may God protect him,” and His Excellency Abdel Fattah El-Sisi, President of the sisterly Arab Republic of Egypt.. “New International”, which specializes in the smart electric vehicles sector, announced the launch of.. “New Middle East” Company, in cooperation with its partner. The strategic company in Abu Dhabi is the “Seven” Holding Company, which specializes in developing investment assets in the field of manufacturing electric vehicles.
During the announcement ceremony, His Highness and the Egyptian President were briefed on models of the cars on display and the technology used in them, in addition to the project’s vision and its importance in contributing to achieving sustainable development in the region.
The memorandum was signed by His Excellency Jassim Mohammed Buataba Al Zaabi, Chairman of the Department of Finance – Abu Dhabi, Chairman of the Board of Directors of “Seifen” Holding, and William Lee, founder and CEO of “New” International Company.
This partnership marks the beginning of NEO’s entry into the Middle East and North Africa region by providing innovative solutions in the field of electric vehicles and contributing to achieving sustainable development goals in the region.
“New Middle East” will work, by taking advantage of the strategic investments of “Seven” Holding Company, to introduce “New” vehicle models in addition to the vehicles of its affiliated brands in the Middle East and North Africa market, which will strengthen its presence and expand its integration into the global smart electric vehicle system. .
The United Arab Emirates was chosen as the first market in which “New Middle East” will begin its operations and commercial activity, which will contribute to consolidating the country’s position in the field of advanced self-driving systems, rechargeable battery replacement technologies, and other related sectors.
NEO and Seven Holding intend to establish a research and development center in Abu Dhabi to supervise the development of autonomous driving systems and solutions based on artificial intelligence, which will enhance NEO’s global capabilities in research and development and stimulate technological innovation in the region.
In the context of expanding their regional vision, “New” and “Seven” Holding plan to continue their strategic cooperation through the new project for electric vehicles, which includes research, manufacturing, and launching future products.
New Middle East will also cooperate with local partners in Egypt to enhance Egypt’s role in the electric vehicle manufacturing sector.
His Excellency Jassim Mohammed Buataba Al Zaabi, Chairman of the Department of Finance – Abu Dhabi and Chairman of the Board of Directors of “Cevin” Holding, said on this occasion: “We are proud to partner with the international company “NEO” to enhance and support its leadership in the electric vehicle sector.” He added that this partnership embodies the joint commitment to enhancing the strength of our strategic cooperation and achieving the goals of Long term in the smart mobility sector.
For his part, William Lee, founder and CEO of New International, said: “Our partnership with Seven Holding is an essential component of our strategy to enhance global access to smart electric vehicles and advance technological innovation to broader horizons.”
He added that with the support of “Seven” Holding, we look forward to expanding the scope of our international business and providing innovative electric vehicle technologies to users in the Middle East and North Africa region.
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