Although some do not know it, YouTube It is a platform considered streaming within the network, since users can choose millions of videos accumulated within it, competing with others that are paid such as Disney+ and also Netflix. In fact, it was recently announced that the page/application is one of the most used in Mexican territory, placing itself as the leader despite the fact that the competition offers large budget content.
The property of Google has established itself as the most popular streaming platform in Mexico in 2024, according to a study by the consulting firm Nielsen. Despite abundant competition in the online entertainment sector, YouTube It stands out for its advertising-based business model, which allows it to offer free content to users. This approach has been key to maintaining it as the number one option in the country.
This reveals a change in consumer trends, with YouTube capturing 9.2% of streaming platform users, while Netflix comes in a distant second with just 3.7%. Other platforms like Prime Video and Disney+ They are also present, but with a minimum participation of less than 1%. This change is significant, considering that until last year the big red N led the market in the country.
The business landscape has evolved rapidly, driven by the rise of free or advertising-supported services, known as FAST. Although the average consumer spend on subscription plans is around 186.50 pesos, many continue to opt for free entertainment options, which has allowed this site to dominate in this space.
At a global level, YouTube not only leads in Mexicobut it is also the second most visited site on the entire internet, surpassed only by Google. This success reinforces its position not only as the preferred video platform, but as a fundamental pillar of the global digital ecosystem.
Via: EXP
Author’s note: I pay for other platforms, but I must admit that the one I watch the most is YouTube and with the ads. In fact, I should question continuing to pay Disney.
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