Change at the top of Maserati’s Chinese division. The Trident car manufacturer has announced the official appointment of Hanbang Yu in the role of General Manager of Maserati China: in the new role, assumed with immediate effect, he will have the task of supervising all the commercial activities of the Italian brand in the Asian country, a delicate task at a time when the Chinese automotive market is experiencing a period of significant changes.
Maserati China has a new General Manager
“I am happy to welcome Hanbang Yu inside Maserati. The Chinese market is an essential part of our global brand strategy – explained Davide Grasso, CEO of Maserati – His vast experience offers an international point of view that looks to the future, combined with ideas and a business orientation unique in the automotive industry. With his deep knowledge of the dynamics of the Chinese market, I believe he is the right person to fill this role. Under his leadership, Maserati will continue to grow its presence in China and achieve new goals.”
Who is Hanbang Yu
As for Yu, before joining Maserati China he held various management roles in Genesis China, MG Europe and SAIC Volkswagen. The Trident house is convinced that the new General Manager of its Chinese division “He will contribute his international point of view and his innovative approach, based on the knowledge acquired through employment management positions in various regions, to further develop the activities of the Trident company in China and its expression of Italian luxury in the world”.
New life in the Chinese market
Yu’s first words also arrived immediately after the appointment: “It is an honor for me to join the Maserati Family. I appreciate it deeply the House of the Trident and its 110-year history. I am happy to have the opportunity to lead commercial operations in a market like the Chinese one where Italian luxury – of which Maserati is the maximum expression – it is much appreciated“.
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