First came Resso, then Tiktok Music: It was just over a year ago that the Chinese Bytedance group launched its music streaming service Tiktok Music in Brazil and Indonesia, replacing its predecessor Resso. Australia, Mexico and Singapore followed a few months later. Users searched in vain for an ad-based free version – like the one offered by market leader Spotify – but the service was supposed to score points with a direct connection to the successful short video app. After all, the young target group in particular often discovers music in the form of snippets on Tiktok and then switches to a streaming service to consume entire songs, playlists and albums. With the in-house offering, all of this could take place in the Tiktok ecosystem.
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