The designer Alberta Ferretti
Alberta Ferretti leaves the creative direction of her brand after 40 years
With a long letter addressed to “colleagues and friends” the designer Alberta Ferretti leaves the creative direction of the brand Aeffe Group which she founded in the 80s and which bears her name. “It was the year 1981 when a young woman with many dreams and passions brought her collection to the catwalk for the first time – writes the designer exactly one week before the presentation of the collection for next spring-summer -. I remember those moments as if they were yesterday. Alberta of that day is in many ways still Alberta of today, even if in the meantime a small family business has become a company with 1500 employees”.
On September 17th, he explains Ferretti “you witnessed my last parade. Yes, it is time for me to make room for a new chapter for my brand, for a new narrative. It was a difficult, complicated, very thoughtful choice. But today, with serenity and awareness, I communicate my decision to leave the creative direction of the brand that I founded, and that bears and will continue to bear my name”. And he assures: “I will soon announce the name of the person we have chosen to continue writing the history of the brand Alberta Ferrettiwho will always find support and assistance in me.”
The designer recalls “the incredible privilege of giving shape to my dreams, of making them reality. And on this journey, of meeting and collaborating with legends, with professionals who have also become friends and who have helped me grow…Peter Lindbergh, Steven Meisel, Franca Sozzani, Paul Roversi… without you, my world would never have been the same. How many things I have learned, how much energy I have invested in this work and how many satisfactions I have been lucky enough to be able to collect. From Cattolica to China, from Hollywood to Japan… fantastic places of a journey that seemed unimaginable, but which came true”.
Ferretti finally thanks “my brother Massimo, a constant presence in my professional and personal life, and to all those who in these years have contributed to making the Alberta Ferretti brand great in the world. Some will think that now I will dedicate myself to rest… that someone does not know me well enough. I will enthusiastically continue to carry out the duties of my role as vice president of the Aeffe Groupand at the same time I will devote myself to my great passions, including art”.
Stock Exchange: Aeffe shines after Alberta Ferretti’s farewell to creative direction
Aeffe shines at Piazza Affari after the announcement of Alberta Ferretti’s farewell from the creative direction of its brand. In the first minutes of trading, the stock advances by more than 3% to 0.71 euros.
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