There are many sectors that investors, business owners and creative ideas can join in the UAE, benefiting from the many advantages of the unique investment environment, the integrated economic structure and the strong capabilities that the country enjoys, which have made it the most attractive destination for talents in the world. The global media campaign “Invest in the UAE” launched by the UAE highlights this, and began with a message from the international star Idris Elba, in which he calls on innovators, creators and investors around the world to invest in the UAE..
In the sands of the UAE, Sky Kurtz saw a wealth of opportunity, even though many thought it was just a barren land. The CEO of Pure Harvest Smart Farms, he succeeded in achieving pioneering in the field of hydroponics, transforming the UAE desert into fertile land suitable for growing fruits and vegetables..
Despite Kurtz’s initial skepticism, his vision of growing tomatoes in the desert has blossomed into a successful venture, reflecting the UAE’s pioneering potential as a hub for innovative projects..
Kurtz chose the UAE specifically because of its unique combination of harsh climate conditions, the vibrant environment it provides for start-ups, and the government’s keenness to support innovation..
Combined with these factors, the UAE has become the ideal location for Pure Harvest’s business, from the launch of the Food Tech Valley in Dubai, to the platform “Hub71” In Abu Dhabi, the UAE seeks to develop a fertile environment suitable for solving some of the world’s most pressing and pressing challenges, such as food security and sustainable agriculture..
Water scarcity is a major challenge in the UAE, and to address this challenge, Pure Harvest has developed a high-tech greenhouse system that employs a climate control system developed and owned by the company, which maintains ideal growing conditions and recycles water..
The system also uses sensors and data analysis tools to monitor various aspects of the growth process, ensuring efficient use of resources..
The results of this system have been impressive, with Pure Harvest’s greenhouses now spanning over 22 hectares, producing over 12 million kilograms of high-quality produce annually, including a variety of tomatoes, leafy greens, strawberries and more. These fresh produce has now become staples in retail stores and fine dining restaurants across the Gulf region, making a tangible impact on the local food supply chain..
Pure Harvest has raised nearly $400 million in funding, positioning it to expand its innovative solutions into other regions facing similar challenges..
Kurtz attributes the company’s success to the supportive UAE government and its commitment to innovation, noting that lessons learned from the UAE’s experience can revolutionize the food security sector worldwide..
In addition to Pure Harvest, the UAE is home to other pioneering projects that have reshaped the food and agriculture sector. At Boca, a popular Spanish-Mediterranean restaurant in Dubai, Chef Patricia Roig shines as a testament to how fine dining can be both distinctive and sustainable..
Boca sources its ingredients from local sources, including fresh seafood and unique desert plants, reducing its carbon footprint, without compromising on exceptional culinary quality standards..
The restaurant has won numerous awards in recognition of its commitment and dedication to sustainability, including the Michelin Green Star..
The attractiveness of the UAE’s business environment is not limited to attracting startups such as Pure Harvest, but has also extended to attracting huge investments in the agricultural technology sector. Between 2021 and 2022, agricultural technology investments in the Middle East and North Africa increased from $97 million to $250 million..
Venture capital firms such as Shorooq Partners have played a crucial role in this growth, providing essential funding and support to startups..
Government-backed initiatives and incubators, such as the platform, have contributed to: Hub71 In Abu Dhabi and Dubai Future Foundation, in developing and enhancing the startup environment, as these platforms provide regulatory support, infrastructure and community building opportunities, which supports the prosperity of startups.
The UAE’s commitment to innovation and sustainable development is also reflected in its National Food Security Strategy, which aims to make the country a global leader in this promising sector by 2051..
The Climate Innovation Initiative, a joint initiative between the UAE and the United States, has mobilized investments worth more than $17 billion, directed towards research and development in the field of agriculture..
The Food Technology Challenge, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, offers significant cash prizes and support to innovators who succeed in providing pioneering solutions to agricultural challenges..
The UAE’s thriving agtech sector is attracting top talent and investors from around the world, making the country a global hub for innovation. With a supportive government, dynamic business environment and focus on sustainability, the UAE is setting out to create a future where the impossible becomes possible..
It is worth noting that the “Invest in the Emirates” campaign tours global cities such as Cannes, Munich, Paris, London, Zurich, Geneva and New York, and targets entrepreneurs and owners of promising ideas around the world, to come to the Emirates, invest in it and turn their ideas into reality. The campaign also launched a platform Invest.aewhich provides the most important information, facts and investment components that the UAE provides to entrepreneurs..
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