The increase in searches on the platform occurred after the presenter threw a chair at the former coach during a debate
The former coach Pablo Marcal (PRTB) and the TV presenter Jose Luis Datena (PSDB) led the searches for candidates for mayor of São Paulo in Google. Together, the two accounted for 83% of the polls from September 13 to 19.
The increase in searches occurred after the journalist threw a chair at the businessman during the debate from the TV Cultura on Sunday night (15.set).
Marçal had been leading the search interest since the beginning of August, but, despite being in 1st position, he suffered a reduction in the last week, reaching 43%. Datena, in turn, grew 35 percentage points in relation to the previous 7 days and reached 40% of searches. He was in 2nd place in searches for the first time.
The federal deputy Tabata Amaral (PSB) surpassed his colleague from the Lower House Guilherme Boulos (Psol) and reached 7% of searches, compared to 5% of his opponent. The current mayor of the capital of São Paulo, Ricardo Nunes (MDB), also had 5%. The remaining candidates had less than 1% of search interest.
Numbers have been rounded by Google. big tech states that it is not correct to say that candidates with 0% search interest were not researched, as the data comes from a sample. Google also says that searches on the search engine “do not indicate voting intention”.
UNDERSTAND THE CASE
Presenter José Luiz Datena hit businessman Pablo Marçal with a chair during the debate TV Cultura on the evening of September 15. The PSDB candidate for Mayor of São Paulo was expelled from the event, while Marçal was taken to the Sírio-Libanês Hospital with suspected rib fractures. The broadcast of the event was interrupted for 9 minutes, but returned to normal with the other candidates present.
Before the attack, the former coach had been chosen to ask Datena a question. He asked the presenter when he would give up the race. In the 2nd block, the atmosphere between the two candidates had already heated up, when Marçal accused the journalist of having sexually harassed a woman.
In a note to the Poder360the broadcaster regretted what happened. It said that “all measures have been taken”according to the rules previously established, including the expulsion of Datena. According to TV Cultura, “the debate was maintained after consultation and agreement with the other candidates”.
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