Bargain|Usually, discounts of more than 70 percent are only seen on products whose date is just about to expire. Or in products that nobody seems to buy.
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At Prisma in Espoo’s Iso Omena, Fazer’s chocolate bars were sold at a price of one euro per piece.
According to Prisma director Merja Piispanen, the discount was due to the arrival of Christmas products.
The discount discs sold out quickly and were not advertised in advance.
The government has decided to raise the VAT on sweets to 25.5 percent.
In Espoo Prisma came across an exceptional offer on Wednesday.
Fazer’s milk and flavored chocolate bars were on sale at the Prisma shopping center Ison Omena for a price of one euro each. Usually their prices hover around more than three euros.
Usually, discounts of more than 70 percent are only seen on products whose date is just about to expire. Or in products that nobody seems to buy.
But now it wasn’t about either. Fazer’s classic records always do their business, and the dates also reached far into the future, into March of next year.
Whence so that was it?
Prisma director of Iso Omena and Olari Merja Piispanen according to him, there was a logical and logistical reason for it: Christmas is coming.
“The Christmas chocolates are already coming in September. And the first deliveries are usually the largest and most impressive lots,” says Piispanen.
“They needed space.”
According to Biispanen, there is nothing strange in the matter, except that the old records were sold off at a very cheap price this time.
“For example, Christmas calendars take up a lot of space these days. There are many different calendars available for children, and in addition to them, many different calendars for adults are also coming. Among these, we could mention, for example, tea or cosmetics calendars.”
In addition to calendars, Piispanen mentions a real Christmas classic: candy boxes.
“They sell a lot.”
The date on the discs was enough.
Bishop according to the discount plates went like hot stones. The discounts started in the morning and by around five in the evening all the records had already been sold.
The question often arises whether it was the so-called “Ikea trick”. HS has previously reported on, for example, the cafes of the Biltema chainwhere refreshments were sold at an exceptionally low price because they attract customers who spend a lot of money to the store – for example, families with children. The Swedish furniture giant Ikea is a pioneer of this strategy.
Does the chocolate bar offer work as a good throw-in product, Merja Piispanen? Did more customers come to the store than usual?
“It would certainly have worked as a throw-in, but we didn’t announce this in the newspapers or anywhere in advance, so an awful lot of people didn’t come to the store because of the chocolate bars. However, the batch was so small that it was not worth advertising,” Piispanen replies.
Be the first to hear about Prisma’s chocolate discounts Ilta-Sanomat.
Sweets the price has been in the news a lot lately, because the prime minister Petteri Orpon The (kok) government decided to drastically increase the value added tax on sweets and chocolate.
The VAT on sweets was increased to 25.5%. Previously, the tax was 14 percent.
According to the government, the decision will increase the state’s tax revenues by 40 million euros next year. In 2026, tax revenues will increase by 80 million euros, and in 2027–2028 by 85 million euros.
The reason for the tax extortion is the recommendations of the Institute of Health and Welfare (THL) on health-based taxation.
For companies that manufacture sweets, for example Fazer information about withdrawal came as a surprise in the spring.
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