September 18, 2024 | 19.23
READING TIME: 1 minute
Tupperware Announces It Has Filed for BankruptcyThe very famous American company, producer of plastic containers for food, has been in difficulty for a long time but now the CEO Laurie Ann Goldman he speaks openly about it, filing for protection under Chapter 11, the American bankruptcy law. “In recent years – he said – the company’s financial position has been severely impacted by the difficult macroeconomic environment. Accordingly, we have explored numerous strategic options and determined the best path forward”.
Hope, he explains further Laurie Ann Goldman is to take Tupperware to a technological leap. “This process,” he said, “is designed to provide us with essential flexibility as we pursue strategic alternatives to support our transformation into a technologically advanced, digital company better positioned to serve our stakeholders.”
Founded in 1946 by chemist Earl Tupper, the company rose to fame in the 1950s and 1960s when sales representatives, mostly women, began selling hermetically sealed plastic containers with in-home demonstrations. For many of them, it was an opportunity to earn money without having fixed hours and a full-time job outside the home. They gave rise to the so-called ‘Tupperware Parties’, where friends and family gathered at home with food and drinks while a company representative demonstrated the products.
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