If in June, thanks to the Euro Cup, La 1 managed to break Antena 3’s 31-month streak of continuous leadership, in the recently finished July the public channel has achieved its best record in almost 13 years, with a 14.6% audience share. The great figure is driven by the final stretch of the Euro Cup, where the Spanish team was proclaimed the winner in front of 13.5 million viewers and a spectacular 78.7% audience share. The broadcast of the opening gala of the Paris Olympic Games on July 26 and the main events at the start of the Games on TVE’s first channel has also helped the figure of Compartir The July 1 broadcast is expected to be 1.9 points higher than in June and 4.7 points higher than in July 2023. Specifically, according to the monthly report by the consultancy Barlovento Comunicación based on data from the auditor Kantar Media, the broadcasts of the Games have contributed 4.6 points to the average monthly share of La 1 and the Euro Cup is responsible for 4 points of share. The good data for La 1 have also been influenced by the San Fermín bull runs and the good results of programs such as The Grand Prix or the loyalty of the public of The promise.
This turnaround in audiences has brought Antena 3 to second place with a 11.5% share. Antena 3 lost 0.9 points in July compared to the previous month. Telecinco has also fallen slightly, taking third place in the ranking, with 9.7% of the audience share. By groups, Atresmedia resists the onslaught of TVE and remains the leading conglomerate with 24.4% of the audience share, despite having fallen 1.8 points compared to June. It is followed by Mediaset with 23.8% (0.6 points less than last month). In third place is TVE, with 20.7%, which rises 2.8 points compared to June.
The importance of sporting events in this month’s audiences is clear when looking at the figures for the days in July when there were no Euro Cups or Olympic Games, between 15 and 26 July. On those days, Antena 3 was the leader with an average of 12.5%, Telecinco got 10.7% and La 1 fell to third place with an 8.9% share. In any case, both the Euro Cup and the Games represent a significant outlay (especially football), a budget that has not been allocated to other programming efforts, so it is impossible to separate it from the results obtained.
Such has been the relevance of sports in this month’s audiences that the 25 most watched broadcasts in July are for La 1 and are related to the Euro Cup. For its part, the Paris Games have also boosted the audience of Teledeporte, which with a 1.5% share has signed its best monthly data since August 2021, when the Tokyo Games were held. La 1 has been the leader in the morning, afternoon and prime time, with Antena 3 reigning in the afternoon and Telecinco in the afternoon. late nightAnother fact highlighted in the report prepared by the consultancy Dos30′: for the first time in three years, TV3, the regional channel with the best share, has lost its usual leadership in Catalonia in favour of La 1. The pay channel Eurosport is also benefiting from the summer sporting boom, with a 2.9% share this July thanks to the Games and Wimbledon.
Antena 3 news programmes have once again been the clear leaders in July, with a 16.1% share, and have now been at the top of the list for four years and seven consecutive months. Next in line in this case are La 1 news programmes, with an 11.1% share, which has benefited from the greater number of viewers on the channel. And in third place are Telecinco news programmes, with 9.6% of the share.
Despite the attention that sporting events have raised, the sharp decline in daily television consumption time compared to July of last year is striking. Each person has spent an average of 159 minutes a day watching traditional television this month, which is 9 minutes less than in July 2023. However, the minutes that Spanish viewers spend on what audiences call “Other audiovisual consumption” is growing, those activities other than watching traditional television that are done on the television, that is, the use of streaming platforms. streamingwatching recorded content, playing games… These other uses of the television reached 47 minutes per person per day in July, which is six minutes more than in July 2023.
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