With 4.53 million spectators in the final phase of the North American basketball league, 2024 had the lowest number since 2007, excluding the pandemic years
The average audience for the NBA playoffs in 2024 suffered a reduction of 12%, reaching 4.53 million viewers in the United States, according to a survey released this Wednesday (June 19, 2024) by Sports Media Watch.
The survey indicates changes in spectator behavior and possible challenges for the league and its broadcast partners.
This phenomenon was observed during the finals series, which culminated in the Boston Celtics’ victory over the Dallas Mavericks in five games, attracting an average of 11.3 million viewers, the lowest audience for the NBA Finals since 2021.
Excluding the 2020 and 2021 editions, affected by the Covid pandemic, this year recorded the lowest number of spectators since 2007, as pointed out by Sports Media Watch. The trend marks the fifth consecutive NBA Finals with fewer than 13 million viewers on average.
The most watched game of this series was the second, reaching an average of 12.31 million viewers, the highest since 2019. Notably, this was the second time since 2007 that no finals game surpassed the 12.5 million viewer mark. spectators. Viewership was likely affected by the significant difference in game scores, all of which were decided by margins of at least 15 points.
Specifically, game four, which had the Mavericks leading by as many as 48 points, drew about 9.6 million viewers on average, representing the second-smallest attendance for a game four in the NBA Finals.
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