Festivals|After the bankrupt summers, a new trend of small festivals has emerged on the Finnish festival scene.
The summary is made by artificial intelligence and checked by a human.
In recent years, the festival field has been defined by bankruptcies and slowed ticket sales.
The purchasing power of customers and rising costs are causing concern.
Buying tickets is left later than before the coronavirus pandemic.
Small festivals have clearly increased, but many of them do not continue after the first year.
Last years The Finnish festival field has been defined by bankruptcies and slowed ticket sales.
According to a recent survey, festival operators are worried about, for example, the purchasing power of customers and the increase in costs.
64 rhythm music festivals responded to Livefin, a live music advocacy organization. The research report based on it has been published in the Sibelius Academy publication series of the University of the Arts.
the report the researcher who participated in the drafting Maarit Kinnunen The University of Lapland says that this year, too, people have left buying tickets later than before the coronavirus pandemic. Even in 2019, big festivals sold out much earlier than now and in recent years.
“That is perhaps the most worrying feature now, that buying tickets is left so late.”
In 2022, 40 festivals were cancelled, and that was more than ever before except for the corona era. In addition, four festival organizers filed for bankruptcy.
According to Kinnusen, the caution in buying tickets can no longer be caused by the fear of cancellations, as there were only a few cancellations last year.
In 2023, Loud’n Live Promotions Oy and Nordic Live Productions Oy applied and later got into debt restructuring. The background was both the losses caused by the corona years and the lower than expected number of visitors in the summer of 2023.
“It was a sign that the situation has not yet returned to the way it was before.”
As a new trend the proliferation of small festivals can be seen. For example, a record 100 new festivals were organized in 2022. However, only half of them saw their second year.
“The number of indoor festivals has also started to increase, which means that there are more and more events organized in restaurants and various indoor spaces outside of the summer season.”
According to the survey, there is faith in the survival of established festivals. In general, it seems that there will be the same number of festers this year as in recent years, around 600. According to Kinnusen, that is a large number.
The majority of the Finnish festival field, 80 percent, consists of small festivals with less than 5,000 visitors. There are only two percent of festivals with more than 60,000 visitors.
#Festivals #Festival #tickets #bought #worryingly #late #days #researcher
