Coffee and anti-wrinkle shots. Botox bars are also multiplying in Italy, the new aesthetic medicine practices present in Rome, Milan and Monza, which want to introduce young people to Botox and fillers with a smart and easily usable approach. Maybe too much. “Aesthetic medicine treatment with Botox is a medical procedure in all respects, which requires adequate professional locations and protocols to be performed. The idea behind Botox bars offers a distorted image of the intervention, which causes misunderstandings and in the worst cases even damage to patients”, warns Maurizio Benci, of Aiteb, the Italian Association of Botulinum aesthetic therapy, commenting on the phenomenon that is taking hold in our cities.
“The protocol is a medical intervention in all respects, therefore we recommend turning to expert and competent specialists – underlines Benci – the intervention must be carried out in places that respect hygienic and health conditions, and by a specialist. Botulinum injections they cannot be carried out hastily and must always be preceded by a medical examination, a medical history and an assessment of the patient’s clinical conditions”.
“Offering the image of a medical practice as a bar – the expert points out – where Botox injections are done expressly, can be considered attractive and fashionable, but it only risks causing harm to patients and misunderstandings regarding aesthetic medicine ”.
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