Prima Giulia, Stelvio and Tonale. Then it will be Junior’s turn. Finally, it will be the turn of a fifth model, most likely a Large SUV that can compete on the market with Porsche Cayenne: Alfa Romeo is preparing to take a further step in expanding the range, it should do so with an E-segment SUV or alternatively with a C-segment sedanclearly with an electric motor hidden under the hood.
New E-segment SUV coming soon
The launch of this fifth Alfa Romeo model is expected in 2027, although the final decision on the type of car that will be introduced will be made by the end of this year. Word of Jean-Philippeimpresa, CEO of the Biscione car manufacturer, who added some details to Autocar’s microphones: “The question is: will we grow in size? AND for me the answer is yes: we must increase. We have everything: the platform, the engines, the software. We can push the limit to the max and I have some design sketches that are very good.”
Alfa Romeo’s strategy
As mentioned, the first choice at the moment seems to be a large SUV, even if its introduction will depend on a series of factorsThese include the progress of electrification in North America, the potential of the Asian market in light of the growth of Chinese automakers, and the profile of the large SUV market in Europe. “If the E-segment in the EU remains at the right level of volumes and profits, we can make a large SUV and it will be fantastic. Really cool. The car for 2027 will be ready. It is surprising”Added Learned.
Alternative: C-segment sedan
What if the project doesn’t come to fruition? “If I’m premium and I’m not in the E segment, then what do I do? The alternative is to go back to C-segment sedan, because we already have everything: compact, sedan, C-SUV, D-SUV. So the question is: go up or go down?”, Learned Learned, effectively announcing the first alternative in the event of black smoke from a new E-SUV. However, Alfa Romeo’s number one concluded: “For 2028 or 2029 we will have to decide whether to renew some segments, so we have to ask ourselves what the future of SUVs will be in terms of business potential. Many Alfisti ask us why we focus on SUVs: the answer is because customers only buy SUVs, we are car suppliers and we have to please them. We could easily decide to make a station wagon with the Giulia, and tomorrow morning we could start the project. But what would the response be on the market? Giving life to an Alfa Romeo Shooting Brake would be fantastic, but what would the volume be?”.
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