For a few months now, YouTube has changed some rules regarding the incorporation of ads in videos, given that every now and then one of these can skip to users who do not have a paid subscription. Premium and therefore they should refrain from these practices. Then things reached a new level, bringing many more commercials to those who have a adblock activated, but it seems that this is just the beginning of something much more complex.
In recent weeks, the company has been experimenting, and they have managed to place ads in videos that have pauses, but this does not mean that they are launching a commercial, but rather they are banners that will take the interested party to the sponsored site to buy the product. correspondent. Although it's not as intrusive as directly interrupting some content, it may annoy users, but Google partners will love it.
This has been mentioned Philipp Schindler of Google:
In the first quarter, we saw strong momentum thanks to the introduction of a pilot program of paused ads on connected TVs, a new non-stop ad format that appears when users pause their organic content.
The initial response from the community Youtube has been largely negative, with many users expressing their frustration on social media and online forums. Some have pointed out that this measure goes against the user experience and could lead to an increase in the use of ad blockers.
However, as the customer share is positive, it is possible that these salespeople are here to stay.
Via: Android Authorithy
Author's note: The only thing missing is that they put commercials in the commercials, something that is certainly annoying, although at least it doesn't interrupt like when they are commercials in the middle of a running video. You will have to pay Premium to not have to endure all this.
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