Ferrari and HP Inc. have announced a historic multi-year title partnership. The collaboration between two of the world's most iconic companies includes a shared commitment to promote sustainable innovation and accelerate the use of targeted technologies across the Scuderia Ferrari Formula 1 team, Scuderia Ferrari Esports Team, and the Scuderia Ferrari Driver Academy.
HP and Ferrari are committed to accelerating sustainable innovation through technology or sport. The integration of HP's high-performance products and services, which include adaptive computers and equipment, conferencing technology and printing capabilities, will allow Scuderia Ferrari HP and the other Prancing Horse teams to increase the precision of training and to optimize strategic decision-making, on and off the track. The companies will also collaborate to scale education initiatives within their teams and communities, creating lasting impact for future generations.
The HP logo will make its debut on Maranello's Formula 1 single-seaters before the Miami Grand Prix scheduled for May 3-5when the team will start racing as Scuderia Ferrari HP. The Scuderia Ferrari Esports team and the Scuderia Ferrari car with which Maya Weug competes in the F1 Academy, in the all-female series launched in 2023, will also compete under the new name.
Before the Miami Grand Prix, representatives of both companies will participate in the presentation of the Scuderia Ferrari HP livery, which will debut in a unique edition designed specifically for Miami. Ferrari CEO Benedetto Vigna, Scuderia Ferrari HP Team Principal Fred Vasseur, team drivers Charles Leclerc and Carlos Sainz, and HP CEO Enrique Lores will be present.
“Our founder left us in our legacy is a desire for continuous progress and it is precisely from this that our innovative drive is born, on the road and on the trackas well as our commitment to sustainability, from carbon neutrality to the education of young generations,” declared Benedetto Vigna, CEO of Ferrari. “In HP we have found the same values, which make it an ideal partner. We look forward to starting our collaboration to face new opportunities and new challenges together.”
“With technology, performance and exceptional craftsmanship powering the future, the partnership between HP and Ferrari is a natural fit,” said Enrique Lores, CEO of HP Inc. “Both brands are built on rich histories that have stood the test of time. Through this unique collaboration, we will also have the opportunity to reach new audiences, of drive business growth and create lasting impact for customers and the communities we share. Together we will leverage the global racing stage to accelerate sustainable innovation”.
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