Beyond 65,000 visitors visited the installation “FUTURE OF JOY by BMW Design”, hosted at the House Of BMW in via Monte Napoleone 12 as part of the Milan Design Week. The German brand has in fact chosen these spaces a year ago as the brand's home and as a point of reference for its presence in the Milanese city. An environment where high technology and human contact dialogue every day, thanks to the meeting between circularity, innovation and creativity.
Events in the house of BMW
This week, the House of BMW hosted talks, themed evenings, meetings with artists and grand chefs to build together a vision of values of the world of tomorrow not only in terms of freedom of movement but also of social responsibility, entrepreneurial excellence, art and culture. Many young people attended to immerse themselves in the world of the brand.
The award-winning BMW concept car
The “FUTURE OF JOY by BMW Design” installation was a unique experience that captured the imagination of all visitors, who had the opportunity to discover the world of the BMW Vision Neue Klasse and the innovation, style and the cutting-edge technology that characterize this extraordinary prototype which prefigures a product offensive of 6 new predominantly electric models that will arrive on the market as early as next year. During the Milan Design Week 2024, the BMW Vision Neue Klasse also received the prestigious Car Design Award 2024 in the Concept Cars section, an award that confirms the design excellence and innovation that characterize the vision vehicle and underlines the BMW Group's constant commitment to shaping the future of mobility.
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