04/20/2024 – 15:00
Oxxo already has more than 500 stores in Brazil and has even become a meme due to its rapid expansion and being seen 'on every corner' of São Paulo. But, depending on the time, the consumer may have to go to the next corner to find an open store. On social media, customers report surprise situations when they find an establishment closed.
But after all, what are the store opening hours?
+Oxxo focuses on consumers who prefer convenience over price in Brazil
The chain, born from the joint venture between Raízen and Femsa Comercio, arrived in Brazil in 2020 with the promise of bringing convenience to consumers. The business was designed to operate 24 hours a day, but since 2022, the brand has abandoned the slogan “Oxxo – Market open 24 hours a day” and started using the phrase “If you speak ó-quis-sô and it’s always close” on its facades .
Closed for 'dinner'
On social media, consumers report surprise situations when they come across stores closed at different times. In some situations, posters are stuck on the door informing that the unit has temporarily interrupted its operation or that the employee has left for his break.
A few weeks ago, a store located in the neighborhood of Perdizes, west of the capital of São Paulo, was found closed by reporters at around 8pm with a message on the door: “I'm going for dinner, I'll be back at 8:30 pm”.
On condition of anonymity, an employee said that these closures generally occur during shift changes, employee rest breaks and also to produce a new batch of bread in situations where there is only one attendant in the store.
In a post made on March 19th this year, an X user (former Twitter) published: “If this isn't schrodinger's oxxo I don't know what is… 6:30 pm on a Tuesday and he's the one who It’s 24 hours and it’s closed,” he says.
Another social media user X complained about a store closing at a time when she believed the store should be open. In the post, she comments: “The Oxxo down the street is 24 hours a day but closed.”
What Oxxo says
Wanted by This is Money to comment on the cases, Oxxo reported that 90% of the more than 500 stores operating in the country operate on the 24-hour system. However, when asked about the temporary closures and rules for store opening hours, the company did not comment.
The report also questioned the chain about the average number of employees per store and also about the operators' workflow and breaks, but the company did not respond.
“Strengthening our value proposition of being close to the customer throughout their entire journey, Oxxo stores are now open 24 hours a day. Keeping stores open for 24 hours ensures that consumers can conveniently meet their immediate needs at any time of the day, offering cold drinks, practical food, pantry replacement items, snacks, among other products. Currently, 90% of our operations operate 24 hours a day. However, the customer will always find an Oxxo available 24 hours a day in their surroundings,” the note said.
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