A Christmas-themed mural in the heart of Milan, close to the green space of the Biblioteca degli Alberi, to provide an example of all-round sustainability. A peculiar characteristic is the use of Airlite, a transparent covering paint that allows you to transform the surface of the mural into a purifier thanks to its semiconductor technology. The electric charges that are generated on the surface combine with the water vapor and oxygen present in the air, generating negative ions capable of neutralizing polluting agents such as nitrogen oxides, sulfur oxides or fine particles present in the air once these come into contact with the wall of the mural.
Like 5 trees
It has been calculated that the use of Airlite paint for the 137 square meter surface of the mural is capable of generating a positive impact on air quality equal to that of 5 trees and quantifiable in the compensation of the emissions produced every day by 22 Euro 6 diesel cars and 29 Euro 6 petrol cars. The mural also contains a QRcode, by framing which users will be able to view the digital reproduction of the Christmas environment of the mural itself with animations of the entire setting until Tuesday 28 November. From Wednesday 29 November, however, the AR filter which allows users to immerse themselves in Volvo’s Christmas atmosphere and take selfies wrapped in the context of the Christmas forest with several options available.
Milan Portanuova
This concrete initiative by Volvo, with its effect on improving air quality, goes in the direction of the vocation to Sustainability owned by COIMA (developer and manager of the neighborhood) and the Milan Portanuova district, the first urban redevelopment project in the world to have obtained double LEED and WELL for Community recognition from the US Green Building Council and the International WELL Building Institute (IWBI). The two certifications, which evaluate the social, environmental and economic aspects of urban development, have contributed to positioning the Lombardy capital among the most advanced territories.
Chiara Angeli, Head of Commercial Operations Volvo Car Italy
“I like to talk about the mural capable of cleaning the air that we created in Portanuova, because like what happens at Volvo Studio Milano, it is an unusual and engaging way to raise public awareness on the issues of sustainability and mobility of tomorrow”, explains Chiara Angeli, Head of Commercial Operations Volvo Car Italia. “We think that through this work, the result of advanced thinking, the Volvo message can reach a wide and heterogeneous audience during the holidays. The mural uses cutting-edge technologies, just like Volvo usually does, and concretely contributes to the air quality of the neighborhood.”
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