Shopping for clothing online can be challenging. As a fashion business, how do you ensure your clothes are right for your customers? How many consumers click away from your store without making a purchase? Of those that do, how many return garments that fail to meet their size, fit, or appearance expectations? And how much do you waste each year on oversampling and overproduction, yet still need help to meet the desires of your customers? Leading fashion businesses are turning to body-measuring technology powered by artificial intelligence to overcome these pain points. Often in the form of a body measurements app that customers can access through their smartphone, these innovative tools allow customers to capture the exact dimensions of their body with unprecedented accuracy and use this data to find the perfect fit and style of clothing. This blog looks at the best body measurement app for clothing shopping.
Overview of Online Shopping Challenges: Before exploring what body measurement app can do for fashion businesses, let’s review some common challenges with online shopping that these app are designed to address. As mentioned, shoppers often need help finding clothes that fit them properly due to inconsistent sizing across different brands. Additionally, customers may need help to judge the exact fit of clothing before trying it on, which leads to a significant number of returns. The need for accurate sizing is especially pronounced in industries such as bridal and formalwear, where customer satisfaction is paramount. Furthermore, oversampling and overproduction can be costly when responding to changing trends or predicting customer preferences.
Benefits of Body Measurement App: By utilizing body measurement app, fashion businesses can provide customers with a more personalized shopping experience while reducing waste associated with oversampling and overproduction. Additionally, body measurement app allow shoppers to easily find clothes that will fit them perfectly without worrying about size discrepancies between different brands. This can save customers time and money by reducing the need for returns or exchanges. future fashion innovations these app can provide fashion businesses with valuable insights about customer preferences that can help inform their production and marketing strategies.
Features & Technologies Used in the Best App: The best body measurement app typically use a combination of advanced technologies to capture a person’s measurements accurately. For example, some app employ computer vision algorithms to detect key features such as height, chest size, and waist circumference from a single photo taken with a smartphone camera. Others use 3D scanning technology to create an accurate digital model of the user’s body shape, which is then used to calculate detailed measurements automatically. In addition, many app also include features such as image recognition and virtual try-on capabilities, enabling customers to preview how clothes will look on them before purchasing.
Examples of Popular Body Measurement App: Several popular body measurement app are available for fashion businesses to leverage. One example is True Fit, which has been adopted by many leading brands such as Burberry and Levi’s. The app uses AI-enabled machine learning algorithms to generate customized size recommendations based on the user’s measurements, preferences, and shopping habits. Similarly, another popular app is MySize ID which leverages 3D scanning technology to accurately measure the user’s body with just a few finger taps. Meanwhile, Sizebay offers an augmented reality platform allowing customers to try on clothes within the mobile experience virtually.
Conclusion: In conclusion, body measurement app are a powerful tool for fashion businesses looking to provide customers with a more personalized shopping experience while reducing oversampling and overproduction costs. By leveraging advanced technologies such as computer vision algorithms, 3D scanning, and augmented reality, these app can accurately measure a person’s body shape and size to generate detailed measurements and customized product recommendations. Popular examples include True Fit, MySize ID, and Sizebay, which many leading brands have adopted. As such, body measurement app will become an indispensable part of the online shopping journey in the years ahead.
