Xbox Game Pass it is an extremely advantageous service and, as far as one can understand from the outside, expensive to manage. Microsoft and Xbox are also about to spend a good amount of money on the acquisition of Activision Blizzard (if it goes well, of course). All this could then cause the price increase of Xbox Game Pass? Microsoft repeats that It will not happen.
Last month, the UK’s competition and markets regulator released its interim findings on its acquisition of Activision Blizzard (CM extension) expressed fears that Microsoft may decide to increase the price of Game Pass following the addition of Activision’s “popular content”.
“THE subscription prices can easily be reviewed, and Microsoft may have an incentive to do so once they add popular content like Activision’s, including Call of Duty,” the CMA suggested.
However, in a response to the CMA’s findings, Microsoft said it did have no intention of raising prices of Xbox Game Pass following the deal and said doing so would be counterproductive because it would lead to a decline in subscribers.
Microsoft then pointed out that it hasn’t increased the prices of the Game Pass since it introduced the video games Bethesda in the service, following the acquisition of the publisher’s parent company – ZeniMax Media – which gave it access to games such as The Elder Scrolls, Fallout, Doom and Dishonored.
Sony has previously argued that if Microsoft and Activision were allowed to merge, their strength would significantly reduce PlayStation’s ability to compete with Xbox and provide Microsoft with an opportunity to “raise the prices of consoles and games for Xbox users (including those who have moved from PlayStation to Xbox); raise the price of Game Pass and reduce innovation and quality.”
Microsoft obviously opposes these considerations. For example, Xbox Game Pass allows you to be original and creative, according to Double Fine’s Tim Schafer.
#Xbox #Game #Pass #increase #price #acquisition #Activision #Blizzard #repeats #Microsoft