A few days ago, “Google” launched its two new phones: “Google Pixel 7” and “Google Pixel 7 Pro”, considering them the best phones it has made so far, according to the technical website “cnet”.
And the two new phones are equipped with better features, such as cameras that allow people who are blind or have low vision a way to make it easier to take selfies.
And not only that, there is a feature that removes the blurring of old photos.
But it seemed that the event went unnoticed, and did not arouse interest and controversy, as did the “iPhone 14” series of phones that Apple revealed last September.
The technical website says that “Apple” and “Samsung” practically control the world of smart phones, in which “Google” does not seem to be a competition.
Since launching its first phone in 2016, Google has sold 27.6 million copies so far.
In contrast, Samsung shipped about 272 million phones in 2021 only, which means that the proceeds of Google sales for 5 years were about a tenth of Samsung’s sales in a year.
As for Apple, it shipped 235 million phones in 2021, according to data analyzed by IDC.
This means that Google has had a small share of the smartphone market.
What is puzzling is that the sales of Google phones are poor despite the fact that they are of high quality and loved by the users who bought them.
The site says that there are 3 reasons that explain the failure of “Google” in the field of smartphone sales:
monopolies
Google signed an exclusive partnership with Verizon, which provides network service to US mobile users, at the launch of its phone, and this was a strategic mistake with major repercussions.
These exclusive contracts meant that fewer consumers would buy Google phones simply because they subscribed to companies other than Verizon, while subscribers to other companies could buy as many smartphones as they liked.
And this limited spread of these phones has made them far from consumers’ minds.
Late Tools
Both Apple and Samsung managed to establish their position in the public consciousness, as devices that transcend all limits in terms of the physical device and the software in it, such as the presence of many sensors in the camera, while Google, for example, kept the same camera sensor from the Pixel 2 phone. Even Pixel 5.
This has made Google enjoy a bad reputation, as the hardware capabilities such as the camera still lag behind the capabilities of competitors’ phone cameras.
identity crisis
So far, Google doesn’t have a strong identity for its phones that makes them distinct from the iPhone and Samsung.
The company says in defining “Pixel” that it is “the right phone for you”, referring to the ability to control the features to serve the needs of each individual, but that was not enough.
Experts say Pixel has not yet become a home brand, as is the case with Samsung.
The problem with “Google” seems that the smartphone market is ripe with the products of large competitors and consumers are happy with them, and this poses a challenge to creating a new and attractive identity.
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