Mexico.- “According to the laws of thermodynamics, when the sun projects in the color blue, it absorbs less solar radiation and reflects less ultraviolet rays, thus reducing the temperature”, is the phrase with which the new Pepsi commercial that revived the long-standing rivalry with Coca-Cola.
In the sponsor published on the YouTube channel Pepsi Colombia, the PepsiCo company, founded in 1965, clarified that in the case of red the opposite happens, so it tends to increase the temperature. a clear reference to the flagship brand of The Coca-Cola Company.
To demonstrate the above approach, soda workers based in Purchase, New York, United States, placed a large billboard divided into two colors in Santa Martha, Colombia, each with a mechanism to measure temperature.
The result of the experiment done by Pepsi was as expected, blue is more refreshing than red. A wink to people who seek to have a very cold soda and those who prefer to drink Coke by custom, family tradition or preference.
The rivalry between the two companies is old, although it reached one of its highest points in 1975, when the multinational beat Coca-Cola in a blind taste test with the then-popular ‘Pepsi challenge’.
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The history between both companies continued over the decades, referring to each other in different advertising videos. Despite the competition, both soft drinks and sugary drinks form an oligopoly by having global dominance in the soft drink industry.
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