Tesla’s decision not to enter the Indian market, made after the local government refused to comply with Elon Musk’s demands for lower import taxes, paves the way for Mercedes-Benz. The car manufacturer of the Star wants to take advantage of the absence of the number one rival in the field of electric cars to dominate the market segment of battery-powered luxury models in India: to do so, the brand will introduce in the Asian country three new 100% electric models by the end of 2022.
And that’s not all, because Mercedes-Benz will also be the first company to build a luxury electric vehicle in India: the word of Martin Schwenk, number one of the Indian division of the Star brand, who added that the German carmaker it will also create a fast charging network which will extend throughout the national territory and will reflect on the local production of batteries in the future. “We are now really starting our offensive in the Indian electric vehicle market. Over the next five years 25% of our sales in India will be electric – his words reported by Reuters – Our ambition is to lead the market also in the battery car segment “. Mercedes-Benz, which already markets the EQC SUV in India, will accelerate its offensive in the Asian country with the introduction of the AMG EQS 53 4MATIC high-performance electric sedan.
As mentioned, the German brand is also thinking about on-site production of electric batteriesalthough at the moment this scenario is not part of the company’s plans, as admitted by Schwenk himself: “It takes a certain scale of electrical production and sales for this to make sense. I do not rule out the production of batteries in India for the future, but in this historical phase it is an activity that it is not part of our offensive“.
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