The Saudi Arabian Public Investment Fund confirmed the purchase of a part of Embracer Groupthe company that shelters video game studios What Deep Silver, THQ Nordic and Saber Interactive.
This initiative, created by Prince Mohammed Bin Salmanis making heavy investments in the gaming industry under the subsidiary Savvy Gaming Groupwhich has already made other similar movements.
With this acquisition, the Saudi Arabian Public Investment Fund acquired 8.1% of the shares and 5.4% of the votes in the company.
This body is making large investments in the video game industry, and proof of this is that it already has influence in companies such as EA, Take Two Interactive, Capcom and Activision Blizzard.
One of the main reasons why they show interest in this area is that Prince Mohamedd Bin Salman is a fan of video gamesespecially from Call of Duty; however, there could be a more compelling reason behind it.
Some analysts believe that these investments are actually a way of breaking away from the oil industry, as developed countries increasingly put more emphasis on clean energy.
Saudi Arabia buys part of Embracer Group and other companies
The Saudi Arabian Public Investment Fund is not only investing in companies of video gamesince it also has a stake in Uber and various businesses.
Just to exemplify, this organism already owns 80% of the Newcastle United football teamso his influence continues to grow.
It seems that Microsoft has a strong rival in the acquisition of video game studios, although we should not worry so much, since it can always make deals with them to include them in Game Pass.
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