“Now we can do something of our own,” commented Natalia Vesnina of the Russian company Independent Media.
Russian the media field is changing in an extraordinary way with the war in Ukraine and the ensuing sanctions and the withdrawal of Western companies.
The most recent phenomenon is the emergence of magazine and lifestyle brands like Cosmopolitan and Esquire in the future under the same spirit but with completely new names invented for the Russian market.
In the background is the withdrawal of American rights holders from the Russian market. Media Group Condé Nast announced earlier in March to freeze its operations in Russia. Condé Nast publishes well-known lifestyle publications called GQ, Glamor and Vogue, among others.
A similar decision was made in March by the media group Hearst, which had published Cosmopolitan, Esquire, Harper’s Bazaar, Men’s Health and Good Housekeeping in Russian through a Russian partner.
Following the decision, the editor-in-chief of Esquire told a Russian news agency In an Interfax interviewhow April’s Esquire will be the magazine’s last. The magazine had been published in Russia since 2005.
The decision did not last long.
Thursday the russian publisher announced it would continue to release media brands. “Magazines that were previously published in Hearst’s name are now getting new names,” the publisher announced Natalia Vesnina from the Russian company Independent Media.
About the publication decision according to the news agency Tassi the publications continue to be like-minded even as the names change.
The time of the name changes was not announced. “We are grateful to Hearst, but now we can do something of our own,” said Russian publisher Vesnina. In an interview with People Talk. Based on the interview, the editors-in-chief of the publications remain the same, as do the online platforms for the publications.
“There is already a clear shortage of coated paper, and if nothing changes, we will not be able to print the magazines,” Vesnina said, stressing that interest in paper magazines was still high.
In a war situation in many other industries, Western rights holders have encountered exceptional situations in Russia.
Fast food chain Burger King could not get his restaurants closed in Russia, and in some Russian cinemas has begun to present pirated copies of western movies.
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