Dacia changes face e logowith the presentation of his Strategic Plan. The revamp of Dacia includes a revamped logo and a new emblem. Both elements have been revisited by the internal design team, with the will to express the essentiality of the brand.
The new identity debuted in June 2021 on the Dacia official website, as well as on advertisements, brochures, etc. On vehicles it will be present on the grille of Duster, Sandero, Spring And new Jogger.
New Dacia logo, as it is, features
The logo, which is the element in the center of the new visual identity, inspires strength and stability from the first glance. The letter design is deliberately minimalist. The D is an inverted C, as if to visually express the spirit sober and ingenious of the Marca. The geometric imprint of the logo gives a movement of mechanical inspiration to the concatenation of the letters.
The emblem represents the meeting of D and C, like 2 components that connect and assemble to form the link of a chain. The emblem will allow you to easily recognize the Brand, even from a distance.
The logo and emblem together want to remember the solidity of Dacia vehicles. The whole graphic world is deliberately minimalist, as a reminder that Dacia is a brand that focuses on the essential.
Furthermore, the various elements aim to create new enriched digital content. The role of the arrow generated by the D of the logo is to induce us to look at the essentials and instill movement in a brand that is definitely geared towards the future.
Dacia dealership, new identity
The new identity of Dacia dealerships starts from the outside, from a large totem pole which signals the entrance of the concessionaire. It has the wooden base and the metal top khaki coloron which the brand’s new emblem stands out in white.
A second totem, positioned next to the entrance door, provides practical information. A thick khaki-colored line highlights the outlines of the facade of the main building, the one where the showroom where the Dacia vehicles are exhibited is located. In the upper part of the facade, above the shop window, stands the brand logo in bright letterswith black details.
The logo, khaki by day, lights up becoming white at night. Finally, flags enrich the signage with the Dacia emblem and new touches of color, including Terracotta and Sand.
There first dealership in Italy with the new look Dacia is that of Rome in Via Tiburtina 1.155 and progressively the graphics will be updated on the whole Italian network.
New Dacia colors
The new colors of Dacia fade into green khaki and they want to remember the proximity of nature, an important reference point for the iconic, for example Duster.
The range is completed by secondary shades: shades more than earth (Dark Khaki, Terracotta, Sand), two other secondary colors (an orange and a bright green).
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