A conference organized by Ismea – Institute of services for the agricultural food market – will bring together stakeholders and operators in the sector for a comparison – based on the evidence that emerged in the latest edition of the report edited by Ismea and Rete Rurale Nazionale – on thefarmhouse, real excellence of made in Italy. In a context strongly influenced by the international events of the last two years, the changes that have emerged in the consumer’s choices regarding leisure and travel and the consequent (but not obvious) new paths taken by Italian agritourism entrepreneurs will be highlighted, in constant balance between resilience and desire for innovation.
The meeting will also be an opportunity to take stock of the prospects and implications deriving from the CAP and the PNRR and to carry out a survey of some of the activities carried out by the Rrn, in concert with the regional MAs, thanks also to the direct testimonies of the companies. .
The Undersecretary for Agriculture Gian Marco Centinaio, the Councilor for Agriculture and Vice-President of the Tuscany Region, Stefania Saccardi and the Ismea President Angelo Frascarelli will speak. Link to register for the online event: https://forms.gle/4K3iZEokq73GiJ8W9
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