The flyer is a classic staple of any marketing endeavor. While some may think its time has come and gone, it remains as relevant now as it did years ago before the advent of the internet. Despite a slight dip in popularity, its efficacy has remained one of the most robust when it comes to grabbing a broad swathe of attention. This is why they’re still in use today.
One of the biggest obstacles that used to stop people from using flyers despite their advantages was that it was challenging to create one. Typically, one had to have a solid enough background in design to make a passably looking prototype. Thankfully, that’s not the case today. Instead, there are a plethora of online flyer maker tools that can make this process essentially effortless, bringing back flyers as a go-to for many advertisers who don’t want to spend too much.
That’s not to say all flyers are made equal. As with all things, there’s always room for improvement, and here are some general tips to follow on how to create eye-catching flyer designs that are sure to turn some heads.
Capitalize on What Your Audience Wants
What better way to grab the attention of those who could be potentially interested than by simply telling them what you’re offering? It’s a straightforward, no-frills way of letting your audience know what you’ve got in store for them, and it’s wholly up to them to decide if they’ll participate or not.
It also works as an initial bid for attention, which should keep them attentive towards your flyer long enough for it to disseminate your entire message. Reel them in by answering their questions one by one, and make sure to include a copy that’s enticing yet clear about what you’re offering.
A key point here is to make sure you use a font and corresponding colors that are clear and capably highlight your main call to action. Of course, depending on your design, this may not apply, but generally speaking, it’s best to use sans serif fonts to keep things easy to read.
Have a Visual Focal Point
For those rare times when words aren’t enough, then it makes sense to resort to visuals instead. Creating a genuinely eye-catching flyer helps significantly have a striking element on your page to get that initial burst of engagement.
The most common way of doing this is by having an arresting photo, one that conveys a message or is relevant to your flyer’s subject. That way, people can understand what you’re trying to say from a glance. It also helps if your photo tells a story, as there are studies that show that people tend to look for some meaning in scenes that they encounter, regardless of visual clutter.
So if you can, be thoughtful about your subject, and it will do the rest.
Keep Things Simple
Speaking of visual clutter, sometimes it also helps to keep away from it. Some of the best flyer design ideas are rooted in simplicity, and they work well because of it.
A clean design is especially great for flyers that need to communicate a fair amount of information in a short amount of time. Thus, keeping the visuals neat removes the need to think about other things while reading.
It’s also helpful for times when the theme of the flyer’s topic is relatively simple and doesn’t need any additional embellishment.
Present Discounts, Promotions and Other Offers
An undeniable fact is that people love promotions of all sorts. If it’s something you can implement, then consider making it one of the standouts elements of your flyer’s design. By attaching something this valuable to your flyer, you not only increase the chances of catching someone’s attention, but you also encourage them to keep your flyer as a useful item they can use later down the line.
This extends the shelf life of your flyer too. There’s the possibility that when others keep it for themselves, they may end up showing it to other people you otherwise may not have had initial reach to. It’s a win-win situation!
Use a Layout That’s Out of the Ordinary
Because of the promotional nature of flyers, there are times when it feels like the vast majority of them look similar, which makes it hard to stand out.
One of the best ways to get over this issue is to use or create an original layout or far from the usual. Take advantage of all the different design elements within your control – such as colors, shape, spacing, and sizing – and collate them to create something new.
Of course, this is easier said than done and is the most difficult to pull off relative to the tips mentioned above as it requires some prerequisite knowledge of basic design. But rest assured, the results are worth it. A unique-looking flyer will do well to make itself distinct, especially if it’s placed among other flyers in close proximity.
There are a lot of elements that go into creating eye-catching flyers, and these are only some of the many that can be under consideration at any time. At the end of the day, though, as long as your flyer communicates whatever you need it to, and attracts a decent amount of attention doing so, then it will have done its job regardless of its design style.
Experiment and see what you like best. Happy designing!