Consumers are more willing to spend on gifts this Father’s Day than compared to 2020, which indicates a resumption of retail with the date. A survey carried out by the analytics company Boa Vista shows 62% disposition against 47% last year.
Even with the high consumption intention, 69% of consumers interviewed say they intend to spend the same amount or less this year, compared to 2020.
The average ticket verified is around R$ 137, whereas last year it was R$ 173. According to 53%, the forecast to spend less is due to the lack of work. This factor was pointed out by 31% in 2020. The rise in prices was the justification mentioned by 32% in this year’s survey, against 46% in the previous year.
Among the most popular types of gift, the survey shows a preference for clothing and footwear items, indicated by 39% of them (45% in 2020), followed by accessories (23% in 2021 and 17% in 2020) and perfumery and cosmetics (14% in 2021 and 16% in 2020).
For 30% of consumers, the price remains the most important factor in choosing the gift. In last year’s survey, this factor had been pointed out by 34% of them. Need is the second most mentioned variable and the service offered by companies and the quality and brand have been gaining strength in the decision making.
In the wake of the relaxation of sanitary measures against covid, 63% of consumers show greater willingness to make purchases in person, against 49% in 2020. Only 37% say they intend to buy through e-commerce this year, while in 2020 there were 51 %.
In the assessment of Flávio Calife, economist at Boa Vista, the crisis generated by the new coronavirus pandemic still reflects on household consumption. “The intention to spend less on this Father’s Day is very likely due to the fact that there is a high rate of unemployment, with a reduction in income and a still very high uncertainty, in addition to the rise in prices”, he explains.
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