60 years old | Event organizer Lauri Ollari has experienced the recessions of the 1990s and 2000s – and he says the corona pandemic is comparable to them

Lauri Ollari has been organizing business events for over 30 years and has experienced recessions and scourges.

Corona rushed all sorts of events to the canvases. Performers and entrepreneurs in the field have been in distress. Event production company Luovat Palvelut Oy also suffered, but its drop last year was surprisingly reasonable.

“When it all started, our orders were canceled quickly and drastically as well. There was thought about it, but it was lucky. Among other things, we acquired shopping centers that are classified as outdoor spaces, ”the CEO Lauri Ollari says.

Ollari founded Creative Services in 1988. He says the corona is the third recession through which the company has to push. The first was the financial crisis that began in the early 1990s and the second in 2007.

In the late 1980s, urban culture, or the Great Revolution. Music played in new clubs, commercial radios started in 1985 and new types of magazines such as City and Image were born. Creative Services also sailed on that wave. It started with radio commercials.

“In 1986, I went to work for Audiomedia, which produced radio commercials. It ran Radio Syke for a while, which many may not remember anymore. Then we set up Creative Services. We strive to make quality in radio commercials, which was a whole new field. ”

Ollari brought industry stars from America to Finland, such as a marketing guru Art Twainin. Ollari grabbed his company name from Twain’s Creative Services because “Art told me to steal from the best,” as he explains.

The recession hit the advertising industry. Ollarin emphasized his company’s operations in event production for customer companies. That, too, was a somewhat new field that took shape. Ollari says that previously the secretary of the management had reserved the space and catering and perhaps ordered a magician to the scene.

A new kind of mood began in the 1980s. Creativity and intuition were valued.

In one of Ollar’s ​​first events, the media crowd scrambled after the seminar with a Mexico theme. The band welcomed the audience by playing in a tree. Those interested got into the ring with a professional boxer named Tijuana’s butcher.

“In more than 30 years, a lot has changed. Today, everything is agreed in advance and security is taken care of very carefully. We also try to take environmental issues into account. Garbage comes by force, but it is always collected away. We do not use disposable containers unless required. ”

Korona has further increased its concern for safety. When Ollari organized a drive in show last summer Top Gun (1986) at the Helsinki Outlet car park, he had to draw up an infectious disease control plan for the first time.

Ollari doesn’t say it directly, but he seems to need a little bit of the early wild years, even if he doesn’t want to compromise on responsibility. Nostalgia would fit the picture of a fatty childhood.

At the age of ten, Ollari and his friend set the barn on fire in matchsticks and shot a priest in the school at the school’s graduation church. As a teenager, he played guitar in the band The Zero, which warmed up Hurriganes and Teddy & The Tigers.

“The band’s accomplishments remained small, but it caused so many absences that I left high school. I started selling vacuum cleaners. I was probably the youngest vacuum cleaner retailer in Finland, but among the top ten. It was a terrible thing. Among other things, I had to run the dog away. ”

Imurien with the tour got Ollar back to the school bench. He attended business school. Around the same time, she began organizing events, first for the benefit of the fashion show’s student body. In the early 1980s, he was already running a laser disco in the basement of the House of Culture.

Ollari, now 60 years old, is a neat gentleman, has been on the board of the Children’s Clinics’ Godparents Association for almost 20 years and has been involved in the development of large Life for a Child support concerts, among other things.

Ollari predicts that some of the changes brought about by the corona will remain permanent, such as virtuality.

“Now there is a terrible pressure to meet people, but at least virtual meetings will remain. They replace travel – and can be a good option for flying for hours and meeting for a couple of hours at an airport hotel. ”

Lauri Ollari

  • Born in Järvenpää in 1961.

  • Graduated as a merchant in 1986.

  • Founded Creative Services Ltd in 1988.

  • Received the Finnish Entrepreneurs’ Association’s Diamond Cross for 30 years of entrepreneurship in 2019.

  • Member of the Board of the Sponsors Association of Children’s Clinics.

  • Lives in Järvenpää. The family includes a Spouse and three adult children.

  • Turns 60 on July 5th.

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