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“When I designed the Golf – Giugiaro explained some time ago – I asked Volkswagen if I could sign the car with a small emblem. There's no problem, they replied from Wolfsburg, send us the logos and we'll apply them to the bodywork. But after a quick calculation I realized that the cost of the badges would far exceed my compensation: the Golf was already being produced in record numbers at the time.”
And right now, at Easter, when Volkswagen celebrates the 50th anniversary of the car that had the difficult task of replacing the Beetle, the numbers are back in the spotlight. It is the numbers that strongly mark the difference between making a “normal” machine and one produced at crazy speeds. An abysmal difference which – from Giugiaro's coat of arms to everything else – involves different choices on the part of the manufacturer. In order to understand each other. Since the first model went into production in 1974, more than 2,000 people have chosen a new Golf every day for the last 50 years.
Something that is not only unattainable for other competitors, but even unthinkable. Science fiction. This brings us to 37 million (thirty-seven is not a typo) of units produced, always born in Wolfsburg, the historic stronghold of the VW brand, founded in 1937. Of course, His Majesty Golf was created in seven other countries in the world and not just in Germany, but the great thing is that no other car on the planet is so tied to its country of origin: you say Golf and you think of Germany.
It is no coincidence that Volkswagen is organizing a special exhibition on the 50th anniversary of the Golf in its Wolfsburg museum. It will last until February 2025 and, bets are accepted, it will be visited by a record number of enthusiasts: despite not being a supercar, despite having been produced in eight different models (and not just one like the Beetle), the Golf is one of the cars most loved in the world. And, it should be remembered, it all started thanks to an Italian, Giugiaro. Genius never disappoints.
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