Photography is one of the businesses where reaching your target market is a tough task. You cannot just rely on your business card to promote yourself and attract potential clients. The way you show creativity in your photography work and analyze things from different perspectives, you need to apply the same thing in your marketing strategies.
Whether you run a branding or event photography business, you have to try both online and offline marketing methods to enhance your growth. Also, you must know the pain points of your audience to approach them more effectively.
In the current digital era, the presence of different online platforms allows you to market your business effectively. But you need to target the right platform with a results-driven approach to land high-ticket clients for your photography business.
Let’s find out some ways to promote your photography business.
- Approach Stock Photo Agencies
One of the best ways to promote your photography business is by reaching out to stock photo agencies. These agencies have particular criteria for accepting images from companies or individual photographers.
Most of the stock photo platforms accept royalty-free images. It means clients directly pay these platforms to purchase images, and photographers or companies receive a commission on each sale.
You need to identify the pro stock photography platform that pays the most amount to the photographers. It will not only help you receive the maximum amount but also strengthen your portfolio.
Having the name of a reliable stock photo agency under your belt will add real value to your marketing strategies. It will build the credibility of your business, so you will be able to portray your brand values more effectively.
Online stock photo agencies work on a contractual basis. The criteria for the quality of photos can vary, so you need to keep these factors in mind before approaching any stock photo agency.
- Focus on your Business Website
Having a business website is mandatory in this digital landscape to promote your photography business. It not only helps you depict your online portfolio but also allows you to approach customers directly.
When you have a website, you can implement the latest SEO practices to improve its search engine visibility. You can target relevant keywords that are related to your photography business, so you can rank on them. Once your site starts ranking in the top slots of Google, you will be able to generate more leads. It means you will get opportunities to close more sales.
Furthermore, add relevant and high-quality content that can clearly portray your services and help people know who you are.
For example, if you run an event photography business, then add images to your site from the best events that you have covered. It will give a clear idea to the users about the quality of your work who will land on your website.
- Target Social Media Platforms
Having a website is not sufficient to advertise your business. You have to make the most out of social media platforms like Facebook, Instagram, Pinterest, and Twitter to market yourself.
Create compelling social media posts to reach your audience. Using your images can be handy in promoting your services on these platforms. Ensure that you are using the company’s watermark on your images, so nobody can use it. Doing this also helps to maintain the uniqueness of the product.
You can also improve your website engagement through social media posts. Just add a link to your site in posts that will direct traffic there.
Use social media automation tools to automate your posts. It helps you to schedule your posts for a particular date and time, so it saves you time and effort. Create a monthly calendar for social media posts and automate them for all platforms.
- Publish Blogs Regularly
Another way to boost your marketing efforts is to publish blogs continuously on your site. Having updated content on your site also positively impacts your SEO efforts. It shows Google that your website is active, which gives you a better chance to rank at the top.
If customers will land on your website and see that you have not posted anything for months, then they think you are not in business anymore.
You have to identify blog topics that your target market wants to know about. For example, if you do wedding photography, then you may write a blog on “Tips to hire the wedding photography company.” A couple getting married would definitely want to know about the factors that are involved in hiring a professional wedding photographer.
You need to identify similar topics for blogs that can provide valuable information to your customers. Blogging consistently will also optimize your site for search engines and provide you with more sales-driven opportunities.
- Leverage Email Marketing
Email marketing is the best way to target your customer base and achieve desired results. To properly leverage email marketing, you need to build an email list of your potential customers who might be interested in getting your services.
You can add CTA (call-to-action) button on the landing pages of your website to collect the email ids of users. You may also mention “Connect to our mailing list” on the CTA button. Additionally, you can create a lead magnet opt-in form on your site to gather the email addresses of users.
Once you have built the email list, you can create email marketing campaigns for the latest promotions or services. Ensure that the subject line and content of the email are eye-catching that can instantly grab the attention of customers. You can also send your latest blogs or photos from your recent events, which can be beneficial for your business growth.
Getting connected with your customers through email is the best way to build a long-lasting relationship. It can also improve your conversion rate, which can significantly impact your business growth.
Conclusion
You can opt for different methods to promote your photography business. From targeting social media platforms to focusing on your website, you have to pay attention to different areas to achieve good marketing results. It is also important to identify the needs of your customers to create the right marketing strategy that will eventually help you achieve profitable results.
