One of the most rapidly evolving platforms, it has become essential for every digital marketer to be updated about the latest Instagram statistics to stay in the game. If you want your gram to move forward and gain organic Instagram likes, staying updated with Instagram stats can help you know which areas to prioritize. As per stats, more than 70% of the businesses use Instagram so if you are behind on it, it is high time you jump on the train and get started. All you need to do is target the right audience and focus on the right statistics to leverage Instagram for opportunities and monetization. Here is a compilation of 5 Instagram strategies that every marketer should know to gain more Instagram likes and engagement.
- USERS, USAGE, AND DEMOGRAPHICS
As per surveys conducted by eMarketer in 2020, the number of Instagram users surpassed the 1 billion milestones in 2021. Even though Instagram started as a photo-sharing platform mainly used by millennials and youngsters, it is now widely used by a large variety of demographics for different purposes. The increasing number of users on Instagram is an indication that if you haven’t already inculcated Instagram in your digital marketing strategy, it’s high time that you do. The growth of active users of Instagram has shown no signs of slowing down and has become the top 5 downloaded applications. As per demographics, the platform is still largely dominated by millennials and Gen Z and users spend 7 hours on Instagram per week on an average basis.
- INSTAGRAM ENGAGEMENT
One of the reasons why Instagram has retained its immense popularity is its high engagement rates. It is very easy to gain organic Instagram likes and shares because people use Instagram as a social, engaging and interactive platform. With a million active users monthly and 70% of them under the age of 30, it makes it possible for brands to gain recognition and engagement by strategizing content properly. Even though Instagram is behind the race from TikTok in terms of engagements, users have the ability to generate 4x more engagement on Instagram than Facebook. As per Bannersack’s research, the highest engagement belongs to carousel posts followed by image posts and ultimately, video posts. But video content is a booming factor with the emergence of reels and IGTVs so don’t underestimate its power. Moreover, engagements are subjective to different types of accounts with different niches. So, you can study your Instagram analytics to plan out your content strategy accordingly. You can also check the best time to post to maximize your engagement and get more Instagram likes.
- HASHTAGS ON INSTAGRAM
Next up, hashtags are one of those Instagram statistics that every marketer ought to know. The correct and calculated use of hashtags can truly be a game-changer and boost one’s social media ranking organically. From brands to artists to influencers, the use of hashtags is widespread as it helps one to gain organic Instagram likes. According to recent surveys and figures by Hubspot 2020, average posts consist of 10.7 hashtags. Some of the most popular hashtags are #love, #fashion #instagood, and #art. However, when it comes to the usage of hashtags, we believe it’s quality over quantity. The excessive use of non-strategic hashtags is only to consume space as they don’t add value to your audience. Your hashtags need to be more well-researched and targeted to gain organic Instagram likes, exposure, and different forms of engagement.
- SPONSORED POSTS
Piggybacking on the idea to gain organic Instagram likes, influencer marketing is one of the hottest trends to get more Instagram likes and engagement; and it’s here to stay. As per stats analysis, the number of influencers posting sponsored posts along with the #ad has increased from 2018 to2019 by 133%. In the first quarter itself of 2019, more than 25,000 influencers posted sponsored content with #ad, and it has only grown ever since. Not only major influencers in the game but sponsored posts have also become prominent amongst micro and mini-influencers. So, if you haven’t used influencer marketing to monetize your Instagram, you should consider looking for influencers that go with your brand persona to meet your targets. It can help in increasing your visibility and engagement by expanding your reach.
- INSTAGRAM ADS
The growing use of Instagram ads is another Instagram statistic that has shown no signs of letting up. Every other day, we come across so much sponsored content that we don’t even consciously notice. Instagram ads have become a very convenient marketing tool even for small businesses. This is because the cost-effectiveness of Instagram ads eliminates the barrier of the high advertisement cost of traditional marketing and also helps brands to get more Instagram likes and engagement. So start investing in Instagram ads to generate yields and a higher ROI.
BOTTOM LINE
Instagram has time and again proved to be a powerful marketing tool for brand identities. We hope that this compilation helps you understand better that why Instagram should be one of your main priorities for your social media marketing strategies and campaigns. By focusing on the right statistics, one can work their way up the ladder and gain organic Instagram likes and engagement. So, keep up with the trends, post quality content and engage consistently, and keep a track of these statistics and growth analysis for a massive Instagram growth.